Colin Geraghty: Creative Director in Reading, MA

• Responsible for the redesign of the new updated brand identity and corporate branding guidelines • Manage a group of three freelance designers for brand guidelines and direction • Directed the outside agency on redesigning the advertising campaign with worldwide distribution in multi-media formats • Collaborate with different parts of the business to maintain consistency in own E-commerce site, retail stores and wholesale partners in both performance and lifestyle channels • Designed and created a digital tablet B2B tool for Sales Force to use for sell-in to accounts • Create a consistent brand look for events ranging from Gold Cup Launch to College Tour concerts, and Sales and Marketing Brand Showcase Booth • Worked closely with E-commerce team to create digital lookbooks, digital ads, and monthly site refresh stories • Partnered with America’s Cup teams Oracle Team USA and SoftBank Japan for co-branding for the 35th America’s Cup in 2017 consisting of packaging, apparel, branding of boats, race materials and social media • Designed, Art directed, and produced the SperryxJaws collaboration, was the #1 seller in 2016 with high profile recognition in media outlets