Corey Hansen: Cofounder and Brand Manager in Oceanside, CA
Summary
Activity
Projects
No information
Work experience
![Image Party Pants](https://content.malakye.com/media/logos/images/6999_636783202575772245.png)
Party Pants
Cofounder and Brand Manager | 08/2016 - Current
● Founded and built Party Pants from inception to a profitable brand with over $5M in annual sales.
● Manage and execute all product launches, brand building initiatives, marketing campaigns, and creative strategies.
● Lead all Ecom initiatives: email marketing, website management, digital advertising, content strategy, copywriting, social media, and customer service.
● Oversee all retail strategies by executing over 8+ annual tradeshows and working closely with retailers on product launches and in-store activations.
● Execute 4-6 annual photoshoots to create compelling visual content that highlights key items and categories.
● Manage all social media platforms through detailed content calendars, growing Instagram and Facebook followers to 28K+ and 13K+ respectively.
● Solely managed a $250k ad-spend to generate $750k in sales in 2020.
● Hired and managed two digital ad agencies resulting in a 35% increase in web traffic, sales, and ROI.
● Work closely with other departments to ensure merchandising, design direction, and production align with the brand.
Catalyst Creative Group
Brand Manager | 03/2013 - 03/2024
Apparel business that designs, sources, and manufactures Private Label apparel for big box retailers such as Target, Walmart, Costco, Sam’s Club, Kohl's, and more. Umbrella company for branded division: Party Pants, Ezekiel, Valor Collective, and Lyfe Breathalyzer. Started as the 4th employee when the organization’s revenue was less than $1M and have played a key role in growing the annual revenue to $75M+ with over 55 employees.
![Image Watchdog Breathalyzer](https://content.malakye.com/media/logos/images/5693.jpg)
Watchdog Breathalyzer
Business Development Specialist | 03/2013 - 08/2016
● Developed a business plan and investment deck to obtain $1M+ in funding.
● Managed all daily operations including customer service, order processing, and PR.
● Created all content for website, social media, retail pages, & promotions.
● Planned and lead events with focus on maximizing brand exposure.
● Directed and maximized marketing activities to promote products and brand recognition.
● Identified and communicated with new sales channels.
● Oversaw production from PO placement to delivery of products.
● Authored and integrated daily organizational and operational procedures.
Valor Collective
Marketing Specialist | 03/2013 - 08/2016
● Supported company growth from $1 million to over $5 million in sales in 3 years.
● Created detailed seasonal marketing strategies to drive brand & product exposure.
● Negotiated and executed events, tradeshows, and contests on time and within budget.
● Worked directly with the CEO to assist in design, production, sales, and business development.
● Managed all email campaigns, social media strategies, and content strategies.
● Organized photoshoots and lookbook concepts with photographers, models, and locations.
● Supported business development for new private label brands.
Event Marketing Ambassador
Monster Energy Beverage Company | 10/2010 - 07/2013
● Attended key events in Orange County and surrounding areas to increase brand exposure and new product launches.
● Assisted with college ambassador teams and corporate event initiatives.
● Monitored trends and customer feedback of new and existing products.
● Developed relationships with key partners and events.
Crossroads Trading Co.
Retail Sales Associate & Buyer | 02/2013 - 06/2013
• Delivering the highest standard of customer service by responding to every customers’ need and request
• Providing customers with knowledgeable fashion advice on products, brands, and current trends
• Managing POS register, selling check-ins, and holds
• Handling customer complaints and accommodating returns and exchanges
• Retrieving and putting away stock for customers while maintaining store upkeep
• Assisting customers discover our wide range of products and services
University of California, Irvine
Assistant Sailing Instructor | 07/2011 - 02/2013
• Teaching beginner to intermediate techniques and theories of sailing
• Creating a welcoming and comfortable environment for learning
• Demonstrating dependability through timeliness and consistency with student discipline
![Image Bamboo Skateboards](https://content.malakye.com/media/logos/images/2416.gif)
Bamboo Skateboards
Marketing Intern | 05/2012 - 08/2012
• Responsible for managing and growing BambooSK8’s social media sites:
- Facebook ‘likes’: 15%
- Instagram followers: 4,251% growth
- Hookit Insiders: 27% growth
- Hookit Athletes: 33% growth
- Twitter followers: 82% growth
- Google Analytics: 4% growth
• Excelled at leading marketing campaigns by organizing five contests and events
• Delivered weekly analysis of social media strategies by observing online trends
• Achieved a 7% growth of online sales by finding new customer markets and creating relationships with 4 new affiliate companies and 40 new skate shops.
• Assisted PR and Sales team in creating relationships for events, vendors, and articles
Education history
Chapman University
B.S. in Business Administration emphasis in Entrepreneurship | 2007 - 2011
Connections
Companies (0)
No information