Corey Hansen: Cofounder and Brand Manager in Oceanside, CA

● Founded and built Party Pants from inception to a profitable brand with over $5M in annual sales. ● Manage and execute all product launches, brand building initiatives, marketing campaigns, and creative strategies. ● Lead all Ecom initiatives: email marketing, website management, digital advertising, content strategy, copywriting, social media, and customer service. ● Oversee all retail strategies by executing over 8+ annual tradeshows and working closely with retailers on product launches and in-store activations. ● Execute 4-6 annual photoshoots to create compelling visual content that highlights key items and categories. ● Manage all social media platforms through detailed content calendars, growing Instagram and Facebook followers to 28K+ and 13K+ respectively. ● Solely managed a $250k ad-spend to generate $750k in sales in 2020. ● Hired and managed two digital ad agencies resulting in a 35% increase in web traffic, sales, and ROI. ● Work closely with other departments to ensure merchandising, design direction, and production align with the brand.

Apparel business that designs, sources, and manufactures Private Label apparel for big box retailers such as Target, Walmart, Costco, Sam’s Club, Kohl's, and more. Umbrella company for branded division: Party Pants, Ezekiel, Valor Collective, and Lyfe Breathalyzer. Started as the 4th employee when the organization’s revenue was less than $1M and have played a key role in growing the annual revenue to $75M+ with over 55 employees.

● Developed a business plan and investment deck to obtain $1M+ in funding. ● Managed all daily operations including customer service, order processing, and PR. ● Created all content for website, social media, retail pages, & promotions. ● Planned and lead events with focus on maximizing brand exposure. ● Directed and maximized marketing activities to promote products and brand recognition. ● Identified and communicated with new sales channels. ● Oversaw production from PO placement to delivery of products. ● Authored and integrated daily organizational and operational procedures.

• Responsible for managing and growing BambooSK8’s social media sites: - Facebook ‘likes’: 15% - Instagram followers: 4,251% growth - Hookit Insiders: 27% growth - Hookit Athletes: 33% growth - Twitter followers: 82% growth - Google Analytics: 4% growth • Excelled at leading marketing campaigns by organizing five contests and events • Delivered weekly analysis of social media strategies by observing online trends • Achieved a 7% growth of online sales by finding new customer markets and creating relationships with 4 new affiliate companies and 40 new skate shops. • Assisted PR and Sales team in creating relationships for events, vendors, and articles