Craig Baker: VP Business Development, GM in Montrose, CO

•Generated all holding-company goals, strategic growth plans, and improvement initiatives. • Envisioned, established, and directed the turnaround of two iconic fly fishing brands (Ross Reels and Abel Reels). • Planned and guided consolidations of two factories into one, drastically reducing COGS, manufacturing expenses, and SG&A. • Established an entirely new culture of innovation, growth, • Established numerous processes, improving data flow, production planning, product development, product margins, cost-down initiatives, and financial management. • Managed 60 percent reduction of system-wide inventory, quadrupled inventory turns. • Developed and launched 11 complete product lines (70+ SKUs) in under two years, more than the last 15 years combined. Won seven industry awards for new products amongst dealers, trade associations, and media, increasing market share. • Brought stagnant and wavering brands back into relevant legitimacy, resulting in 38 percent and 25 percent annual growth. • Directed the integration of new accounting software and inventory control systems.

• Strategic P&L management of $90M+ product line, delivering 30% YOY growth as well as 2% margin expansion. • Generally managed, led, and engaged cross-functional team, driving functional performance incorporating product development, strategic marketing, sales, and inventory control. • Executed and managed the development and launch of model years 2014 and 2015 product lines, including 177 new products. • Developed multi-year strategic vision for the category including long-range plans, innovation, aligning designs with RZR vehicle engineering teams.

• Developed strategic growth plan and in-depth market analysis for 3M’s Sports and Leisure business. • Executed competitive analysis and generated product portfolio recommendations for a fly fishing equipment manufacturer in a post acquisition state. Identified and recommended prospects for 40 percent category-sales growth. (Scientific Anglers/Ross) • Examined opportunities and recommended partnerships to grow $400m automotive attachment business related to upcoming technologies in automobile manufacturing.

• Developed production support application enabling prediction of manufacturing process milestones, facilitating lean manufacturing processes, and cutting production times by 70 percent. • Independently rebuilt company IT infrastructure that significantly reduced IT maintenance requirements and supported $6,000/hr manufacturing throughput. • Designed and constructed web sites and product marketing materials in three languages. • Leveraged open web technologies to manage and share information within a limited budget enabling worldwide on-demand collaboration and an interactive experience for customers.

• Developed and executed company strategy as executive team member for high-quality agricultural equipment manufacturer. • Led and implemented all company marketing objectives, generating 10 percent domestic market share growth. • Collaborated with management to create China division, improved brand and sales ($3m) in northeastern China. • Consolidated marketing materials and message delivery yielding uniformity in company’s distribution network. • Demonstrated equipment methodology to potential multinational partners resulting in nine new dealership agreements in Kazakhstan and further negotiations in Mongolia. • Organized and conducted company participation in agricultural marketing expos in eight countries.