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Cuz Chen: Marketing Administrator in Shanghai, 31

Cuz Chen

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Marketing Administrator
Shanghai | CN
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Summary

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Activity
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Work experience
Image Will's Fitness

Will's Fitness

Marketing Administrator | 08/2018 - Current

Digital Marketing o Media Buy-in (including Dianping, Tiktok, Toutiao and local expats social) for branding exposure and leads driving (6k leads/month for 140 gyms nationwide). Budget control and cost- performance evaluation. EPR o SEO Agency Leading Contact Liaison. Baidu search engine optimization for Will's gym. Replacing negative opinions with neutral and positive information. Business Collaboration, including o Lead handler of Secoo X Will's Strategic Collaboration. Responsibility including launch of online campaign, online& offline sources coordination, strategic collaboration release planning. o Lead handler of ICN X Will's 8-week body transformation campaign. o Other collaborations for leads driving purpose.(Over 10,000 generated through collaboration.)
Image Lululemon Athletica

Lululemon Athletica

Educator | 08/2017 - 06/2018

Education and Guest Experience o Provides guests with world-class 'education' and guest experience in the areas of product, culture, and community by speaking authentically about product use through their own experiences o Product Education: communicates special features, benefits, fabric properties, usage, and best care instructions o Culture Education: 'demonstrates', the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and in- store discussion of lifestyle (i.e. yoga, fitness, health and fun) Community o Ensures guest is aware of in-store community bulletin board - for information and resources regarding yoga and other health, fitness and related community information. o Explore and connect various studios nearby o Organize community event with ambassadors and influencers from different studios (every Tuesday night) o Participants recruitment and venue research
Image Lululemon Athletica

Lululemon Athletica

American Football Coach | 09/2017 - 05/2018

Youth Athletes training Adults Training Studio Admin
Image National Football League (NFL)

National Football League (NFL)

Intern | 08/2016 - 08/2017

Marketing Assisted in all aspects of local marketing activations, including o Partner Employee Engagement Programs at Nike GCHQ - Lead contact with Nike internal marketing, event planning and on-site co ordination which provided employees with first- hand American football experiences via in-classroom education sessions and on-field clinics during 2016 Kickoff (September) and 2017 Employee Summer Games (May-August) o NFL Super Bowl Truck Tour (9 City Tour)- Lead on-site liaison with agency vendor in Mianyang and Taizhou which provided attendees with their first-touch with NFL/American football. o Support of Player Tours- Lead handler during James Cowser (Oakland Raiders) China Tour in
Image NFL China and 3rd

NFL China and 3rd

primary liaison | 02/2017 - 02/2017

February 2017. Responsibilities included player schedule planning, management and coordination; content capture and coordination with local NFL China and 3rd-party media channels; assistance with general and day-to-day player requests. o Inventory and product controls and purchasing to ensure necessary inventory in supplied for all marketing events Assisted and collaborated on market research needs Assisted with general office administrative tasks, including serving as primary liaison with office management vendors. Media Supported execution and broadcast of NFL games on online media partner platforms, including pre- broadcast research/;information gathering, and post-broad cast auditing/reporting. Served as an on-air commentator for Qi'E TV's live broadcast of SuperBowl LI on February 6, 2017 reaching 330K unique viewers. Assisted in execution of website and social media campaigns and initiatives.
Education history
Image Newcastle University

Newcastle University

| 2015 - 2016

Image Shanghai Normal University

Shanghai Normal University

Bachelor's Degree | 2013 - 2017

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1501 Lincoln Blvd.#1014 Venice, CA. 90291