Daisy Pham: Web Coordinator in Los Angeles, CA

• Ownership of daily site and listing maintenance for Amazon and 5 Shopify Plus channels: DTC, Wholesale, International, and 2 Brick & Mortar stores • Prepare and publish product launches, promotions, blog posts, page updates, and merchandising Independent web reporting and analysis of online performance metrics: conversion rate, click through rate, sessions, site speed, heat maps, search engine optimization, and best web practices • Work cross-functionally with senior sales leadership, marketing, customer service, operations, and development to maintain a strong and cohesive brand identity • Related Skills: Shopify Plus, Amazon Seller Central, Google Analytics, CIN7, ShipBob Google Sheets, Klaviyo, Basecamp

• Daily detailed monitoring and management for the lifespans of high volume, high inventory product listings on Shopify Plus, Amazon Seller Central, and Salesforce for three apparel and lifestyle brands • Handled weekly product launches and sitewide sale promotions, including major seasonal sales • Visual Merchandising: independently sorting high-traffic collections for Shopify and Amazon (up to 1,000+ products), curated implemented homepage asset updates for 3 brands • Presented weekly web reports to senior leadership • Documented thorough Ecommerce SOP’s and trained incoming team-members on processes • Effectively collaborated between team channels of multiple brands in order to maintain brand recognition in a fast-paced, digitally-focused environment • Related Skills: Shopify Plus, Amazon Seller Central, Microsoft Excel, Salesforce, ShipStation, Google Analytics, Klaviyo, Basecamp, Slack

• Handled daily operations: supply re-stocks, manage incoming correspondence, clerical duties • Directly communicated with CEO for daily tasks and long-term projects • Created design mockups for clients E-Commerce sites (Photoshop, Illustrator)

• Planned, designed, and published content creation (Photoshop, Illustrator) for website, app, and high-traffic social media accounts (Facebook, Twitter) • Promoted and implemented the program at sponsored events, managed travel accommodations • Daily management of website and app updates – data entry, troubleshooting

• Developed and executed a historical and current records management system • Provided administrative duties: answering calls, managing office inventory, and filing