Dan Frantz: in Portland, OR

*In August 2022 ABi restructured its support of the Craft Beer Division. Continued opportunities at ABi would have required moving my family to New York. That was not something I was willing to consider at this time. - Developed scaled brand marketing strategies for 21 national ABI craft breweries. - Led 9 cross-functional custom research projects including; portfolio expansion, rebranding, brand identity, CSR initiatives, and brand audits. - Reduced dilution of resources by prioritizing budgeting & focusing efforts to support omnichannel strategies and JTBD framework strategies - Guided marketing leaders through educational training, increasing completion rates (+20%) to 92% while elevating marketing acumen across multiple business units. - Directed 10 agency partnerships including; campaign testing, consumer insights, shopper data, shopper profiles, brand health metrics, and digital asset management to streamline processes and centralized support. - Trained in Compliant 1st Party Data Collection processes (CDP) Managed Partners: IRI, Numerator, Marketcast, Brandfolder, IPSOS, ACE Metrix, iSPot, Epsilon

During the CBA-ABi merger, I was chosen for this role by the CMO. Tasked with braiding consumer listening strategies into the traditional strands of Brand Marketing. Armed with a fresh perspective and innate ability to connect with partners; I inspired internal and external teammates to think consumer-first. The Brewers Collective Business Unit (BCBU) is Anheuser-Busch’s High End Craft Division that consists of 21 Breweries across the Nation. As the Regional Brand Director, I was charged with recognizing and elevating the marketing acumen of those 14 breweries and identifying opportunities to maximize strategic efforts. - Developed a Brand-Listening Program & Playbook; educated brands on how best to capture the voice of their consumer & consumers ecosystem; informed and inspired business decisions in the absence of agency support. - Created ‘Peer2Peer’ shared learning program; identified high-performing brands and individuals across 60 sales and marketing functions at 21 breweries; leveraged various tools for best practice sharing across key Marketing and Sales strategies. - Led 9 Custom Research Studies spanning Consumer, Retailer, and Wholesaler communities for Brand Positioning, VBI, Core Creative Idea, Consumer Persona & Rebranding - Conducted industry-based research, including National Brand Audit project spanning 92 Wholesale partners, identifying impact and opportunities for current portfolios for 8 identified business units. - Created Development Curriculum for Marketing 1YP preparation; provided targeted learning opportunities across multiple BU's preparing for annual Executive presentations. - Lead bi-weekly, 60+ participant, Marketing call; orchestrated thought-provoking exercises for 21 brewery marketing teams, worked cross-functionally internally to organize and cascade critical updates and education. - Designed & moderated focus group studies; providing direction for multiple innovation projects and national brand initiatives.

The pH Experiment was an innovation incubator for Craft Brew Alliance focused on consumer-driven products, experiences, and solutions. Operating like a startup, a team of 5 individuals re-inventing how the beverage industry brings products to life. I provided experience in consumer insights research through qualitative and quantitative methodologies to drive unbiased direction. Success was achieved by allowing groups of targeted consumers to guide various elements of the innovation process; experience, product ideas, and branding. Tactics were executed in a pre-COVID environment and creatively modified to continue progress during times of COVID restrictions. *CBA and the pH Experiment were acquired by Anheuser-Busch in November of 2020. - Provided direction on a cross-functional leadership team - Curated an environment of active listeners through education and training in proper question formulation and bias awareness - Built and expanded a Co-Creator Community of over 500 National participants leveraged for driving direction via Focus Groups, Surveys, and Ethnographies for Copy, Branding, and Recipe evolution. - Influenced Design Agency Briefs and direction using targeted consumer feedback & insights. - Executed various digital and in-person storytelling techniques including Storyboards, Decks, Dashboards, and videos - Created local business partnerships for brand exposure and program growth - Partnered with Neilson Agency for concept testing - Negotiated External Contract for Qualtrics Data Management, Analytics, and Insights Tool - Built long-term strategy proposal for consumer insights expansion to all CBA Brands upon arrival to the team.

Trainer, Mentor, Mental Strength Coach, and Recruiting Strategy Advisor for developing collegiate-bound student athletes. - Developed Personal Brand Management; website, recruiting, communication, and value analysis for student athletes and their families. - Advise Kicking and Punting Skills & Strategies for Athletes and Coaches - Offered Collegiate Placement services - Player Advocacy

I spent two NFL camps with the Washington Commanders and 5 years in the Arena Football League with the San Jose Sabercats and Chicago Rush. - Identified the personal work ethic needed to be one the best in the world at my craft - Played in the NFL's first International ambassadorship Game in Osaka, Japan - Contributed to 2 Arena Bowl Championships (San Jose 2004, and Chicago 2006) - Actively represented the organization in the community for PR and partnership events. - Gained experience in the business of professional sports through detailed contract negotiations, public relations projects, and personal brand management Kicked off my hobby of playing golf!