Dan Tu: Marketing Manager in Houston, TX
Dan Tu
Marketing Manager
Houston | United States
Skills
No information
Industries
Fashion
Lifestyle
Outdoor
Skate
Streetwear
Summary
Activity
Projects
No information
Work experience
Mint Physician Staffing
Marketing Manager | 04/2019 - Current
• Formulate and oversee marketing and advertising initiatives, including B2B and B2C campaigns, email marketing, A/B testing, social media channels, and website development, for firm that staffs physicians in various clinical settings.
• Introduce lead distribution automation process to streamline recruitment process.
• Improve marketing collateral and branded materials, reducing costs by 45%.
• Manage over 10 vendor relationships, negotiate pricing, and perform cost-benefit analyses to measure ROI.
• Collaborate with agency partner to produce content for Mint’s website, and SEO and PPC campaigns.
Mint Physician Staffing
Marketing Assistant | 04/2016 - 04/2019
• Managed email marketing efforts by writing compelling emails to customized lists of physicians through Bullhorn, Critical Impact, and Herefish.
• Produced content for website, publishing 25+ pieces annually; Increased brand awareness through original and curated posts through media monitoring across social media channels.
• Prepared executive team for attendance at local and national conferences for emergency, hospitalist, and primary care physicians.
Shannons Streetwaves
Product Marketing | 07/2014 - 01/2017
• Oversaw skateboarding and streetwear store’s Facebook and Instagram accounts with over 7,500 followers. Averaged 48,000 impressions, 4,500 unique views, and 1,600 profile views per week.
• Spearheaded buying for brands such as Nike Skateboarding, Adidas Skateboarding, Adidas Originals, Stüssy, Staple, The Hundreds, and Huf, totaling over $350,000 in orders annually.
Education history
University of Houston
Bachelor of Science | 2009 - 2014
University of Houston
Master of Science | 2017 - Present
Connections
Companies (0)
No information