Dan Tu: Marketing Manager in Houston, TX

• Formulate and oversee marketing and advertising initiatives, including B2B and B2C campaigns, email marketing, A/B testing, social media channels, and website development, for firm that staffs physicians in various clinical settings. • Introduce lead distribution automation process to streamline recruitment process. • Improve marketing collateral and branded materials, reducing costs by 45%. • Manage over 10 vendor relationships, negotiate pricing, and perform cost-benefit analyses to measure ROI. • Collaborate with agency partner to produce content for Mint’s website, and SEO and PPC campaigns.

• Managed email marketing efforts by writing compelling emails to customized lists of physicians through Bullhorn, Critical Impact, and Herefish. • Produced content for website, publishing 25+ pieces annually; Increased brand awareness through original and curated posts through media monitoring across social media channels. • Prepared executive team for attendance at local and national conferences for emergency, hospitalist, and primary care physicians.

• Oversaw skateboarding and streetwear store’s Facebook and Instagram accounts with over 7,500 followers. Averaged 48,000 impressions, 4,500 unique views, and 1,600 profile views per week. • Spearheaded buying for brands such as Nike Skateboarding, Adidas Skateboarding, Adidas Originals, Stüssy, Staple, The Hundreds, and Huf, totaling over $350,000 in orders annually.