Simon Moorby: Good marketing should be simple, not easy. Let me help you. in Bellingham, Washington

Maximized ROI and consumer brand awareness by strategically scaling field marketing and events programs in addition to leveraging in-market and partnership investments. • Led strategic development and execution of national and regional field marketing initiatives for US and Canadian markets by collaborating with sales leadership to identify priority markets and develop targeted GTM plans that delivered on business objectives. • Spearheaded hiring, training, and development of a high-performing team of external business partners, while managing agency collaborations to drive impactful media campaigns and enhance brand presence in key markets. • Developed and executed comprehensive event and trade marketing programs with the Trade Marketing Team, by utilizing consumer insights and sales analytics to innovate and optimize strategy, track KPIs, and assess results to align with sales goals. • Managed the field marketing budget to ensure efficient allocation of resources to maximize brand visibility and performance while fostering strategic relationships with distributors and retail partners to capitalize on marketing and on-shelf opportunities.

Creative growth for our community through collaboration & integrity:

Created and implemented field marketing strategy that lowered cost of acquisition (CAC) by 97% in key markets. • Restructured the Ambassador Program to drive growth through structured partnerships supporting brand and content goals. • Evolved trade show strategy, concept and execution to reduce costs by over 50%, through integrated IRL experiences highlighting the functionality of the Booksy app in unique settings. • Aligned with the Business Intelligence Team to develop and implement tools monitoring and optimizing lead capture and ROI.

Advising & developing integrated marketing strategy to drive: - Brand Identity / Point of Difference - Digital Programming / Alignment - Market / Community Development - Consumer Engagement / Experience - Growth / Sales - Budget Development / Design

Planned and managed brand experiential strategy, consumer engagement programs and lead generation across the US & Canada. • Supervised and created all trade show components including contracts including all marketing and communication activities supporting events. • Planned and managed budgets and analytics for all national and international events and campaigns • Oversaw lead capture onsite and drove ROI through immediate and long-term sales. • Worked with the Creative Team and agencies to create visually compelling displays and promotions.

• Planned and implemented branded international marketing programs, strategy and budgets for countries including Canada, Germany, United Kingdom and Australia. • Developed and grew international brand identity for CytoSport to a CAG of 30% over 2 years. • Established and managed national and international field marketing budgets of $2-5M. • Defined goals, objectives and strategies to increase market awareness in respective markets. • Directed internal team, distribution partners and retailers on marketing strategies.

• Implemented field marketing strategies to build brand image, brand awareness, and consumer loyalty. • Directed 16 regional managers with 18 teams, including 160 trainers and 48 campus ambassadors. • Executed over 500 events with over 3M bottles samples with a 50% increase in consumer trial data.

Contracted with Cytosport to build field marketing, collegiate and sampling programs to support DSD Sales distribution across the US. Developed strategy for consumer engagement and education. Identified and developed strategy to highlight key areas of opportunity based on demographics, opportunity and consumption patterns. Identified partner organizations to assist in the implementation of developed strategy. Developed budget models to examine return on investment. Identify and resource tools required to execute developed strategy. Implemented strategy with organization.

• Created, developed and implemented branding and marketing strategies and promotions. • Rolled out regional marketing initiatives resulting in 30% YOY growth for five consecutive years. • Aligned sampling strategy with distributor partners for each territory. • Focused on customer engagement and repeat usage association. • Developed and maintained localized relationships to enhance brand awareness and visibility. • Facilitated training and coaching for area managers and account representatives.

Front Operations Manager at privately owned boutique hotel. Responsible for hiring, supervising and training of Bell / Valet Staff, Front Desk Staff, Concierge and Night Audit. Reviewed and restructured department, cutting costs, improving customer service, increasing company revenue and created a cooperative team environment, thereby decreasing staff turnover.