Dani Alvarez: Copywriter Specialist in Los Angeles, CA
Dani Alvarez
Copywriter Specialist
Los Angeles | United States
Skills
No information
Interests
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Industries
Fashion
Lifestyle
Skate
Streetwear
Surf
Summary
Activity
Projects
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Work experience
Nordstrom
Copywriter Specialist | 12/2014 - Current
- Write and edit content for all products, including capture statements, headlines, page titles, and descriptions
- Ability to translate creative brand strategies into engaging and meaningful copy
- Work with samples and photo team to ensure efficiency and accuracy with daily schedules
- Communicate directly with brand teams and marketing teams in order to ensure appropriate editorial aesthetic for each line.
Freelance Stylist and Fashion Expert
Stylist and Stylist Assistant | 09/2009 - Current
• Stylist for Unleash’d Magazine and Zooey Magazine
• Assistant Stylist to Madison Guest, Ashley Weston, and Charlie Altuna
• Stayed current on trends in order to develop and communicate styling direction on assigned projects
• Actively participated in pre-shoot meetings to ensure full understanding of each project
• Analyzed and forecasted trends in order to creatively showcase the most current fabrics, patterns, colors, finishes, and styles in a way that best reflected the vision for each assigned project
• Pulled fashion pieces and props, prepared items to be shot, and ensured each attribute was displayed properly by making assessments and adjustments when necessary
• Collaborated with peers and leaders to ensure project outcomes align with priorities and direction
• Followed up with clients and maintained industry relationships
Project Samples Include:
-Victoria Justice Summer Break tour
-Victoria Justice Gold Music Video
-Editoria Styling for Zooey Magazine
-Wardrobe styling for editorial publications such as GQ, Esquire, OUT Magazine, InStyle, Wired Magazine and more.
-Red carpet styling
-Advertising for DVF, reebok, and more
HauteLook, a Nordstrom Company
Product Stylist | 09/2013 - 12/2014
• Prepare and style product for ecommerce catalog images by integrating a personal sense of aesthetics while also following the existing Style Guide to ensure all merchandise is presented to brand and company standards
• Collaborate with Stylist Supervisor and photographer to maintain a good workflow and ensure each image meets brand and company expectations while meeting deadlines
• Research upcoming events by looking at past events, brands, and collections to ensure appropriate styling aesthetic for each line
• Ensure all items in each purchase order are received in advance by working with Samples Team to track any inbound and missing items
• Identify Brand Requested items and Past Sale Images in order to make a well-organized daily shoot plan
• Work with photographer to manage inventory spreadsheets and FileMaker Pro to ensure successful photo shoots
• Ensure all samples are accounted for and packed up by purchase order in order to be returned to the Fulfillment Center in a timely manner
Nordstrom
Sales Associate | 01/2012 - 01/2013
• Achieved sales goals by working with clients to understand their wants and needs and recommending merchandise based on their individual requirements
• Provided trend and product knowledge to clients which consistently increased return clients each season
• Checked prices of merchandise and collected payment and transaction forms to ensure accurate records are kept for both sales and inventory control
• Updated visual merchandise displays and point-of-purchase materials to highlight new merchandise and increase sales
Charlie Altuna
Styling Assistant | 10/2009 - 09/2011
Project Samples include:
- Kim Kardashian Midori Advertisement
- Wardrobe Big Time Rush "Girlfriend" music video.
- Vh1 "Beverly Hills Fabulous" Promo
- Advertising commercials for Gillette, Sony, Nascar and more
Education history
Fashion Institute of Design & Merchandising
Associate of Arts (A.A.) | 2009 - 2012
Fashion Institute of Design & Merchandising
Visual Communications | 2009 - 2012
Connections
Companies (0)
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