Dani Botzler: FREELANCE DESIGNER & ARTIST in Annapolis, MD

// Successfully lead a high performing team of designers to create innovative, performance apparel products. // Directed the product creation process and development for all Golf product lines including Men’s, Women’s, Youth, PGA, LPGA, and Made for Outlet. ?// Effectively communicated the vision and direction of color application across all Golf product lines. ?// Orchestrated material, yarn dye stripe, and print development across all Golf categories to create best-in-class apparel products in the Golf market.

// Created a strategic vision for Women’s Golf product and successfully designed multiple Women’s Golf collections that resulted in an increase in sales and the expansion of our Women’s Golf product offering in the EMEA, America’s, and APAC markets. // Worked cross functionally with the Materials, Sourcing, Technical Design, Merchant, and Sales Teams on a daily basis to create revenue driving apparel lines. // Travelled internationally with category partners for product research and development to drive production efficiency and increase profit margin revenue.

// Conceptualized, designed (both hand sketched/digitally), and presented Golf collections each season to our category partners under aggressive time lines. // Worked cross functionally with the Materials, Sourcing, Technical Design, Merchant, and Sales Teams on a daily basis to create revenue driving apparel lines. // Proved to be an essential team member of the Adobe Superuser Team. Successfully trained other Under Armour designers how to work efficiently in Adobe Applications as well as in Under Armour technical systems. Mastered using Adobe Creative Cloud and AEM software.

// Managed multiple apparel category lines from concept to market including Boy & Girl Training product, Youth Basketball product, Boy & Girl “Made For Outlet” product, and all Licensed Newborn-Toddler Product. // Directed color application and print usage across all Youth product, including licensed Youth & Outdoor product to create commercial apparel lines that increased revenue in the Youth market.