Daniel Cocking: FOOTWEAR MENTOR FOR SUSTAINABILITY STARTUPS in Glasgow

FOOTWEAR MENTOR FOR NFT STARTUPS FOUNDER AND CEO HELPING BRANDS CREATE FOOTWEAR WITH DESIGN AND RECRUITMENT SERVICES LACELESS DESIGN • Growth of a design community to 50k instagram followers UK • Footwear competitions with major brands gaining 60k votes per competition JULY 2022- PRESENT • Supporting major brands in creation of footwear for running, lifestyle, cricket and more.

Set up of the new footwear team and opening of the Siksilk footwear office in Glasgow UK • Defining the 5 year product strategy APRIL 2020- JULY 22 • Launch of the siksilk performance category

Responsible for the development of the kids footwear business GERMANY • Tasked to handle the resolution of production problems facing adidas's biggest franchise NOV 2019- APRIL 2020

GERMANY • Involved in creating and executing a business plan to initiate a category reset AUG 2017- NOV 2019 • Lead my team through a restructure whilst observing increased team performance

FOOTBALL PRODUCT GERMANY • Project lead for the brand wide cross functional "Football 2030 Strategy" APRIL 2016 - AUG 2017 • Product innovation lead for key football franchises in Predator, Glitch, Nemeziz DEVELOPMENT PARTNERING WITH MARKETING, DESIGN AND TECHNICAL TEAMS TO CREATE PRODUCT ON TIME, ON COS MANAGER WITH MARKET TRENDS ADIDAS RUNNING • Project lead for the worlds first 3D printed running shoe GERMANY • Development lead for adidas' most successful running shoe - The Ultraboost