Daniel Fefferman: Founder, CEO in San Diego, CA

Directly managed operations in the following departments: • Sales – initiated weekly meetings with inside sales department along with a structured calendar of daily tasks and goals to increase productivity and maintain focus. Used feedback to create weekly promotions, customer buy-in programs and tailor marketing efforts. Grew sales force from one inside sales person to a sales team consisting of a VP of Sales, two regional managers, and over 30 outside sales representatives. • Warranty and Customer Service – streamlined the process for consumers; resulting in a 12.5% increase in daily productivity. • Accounting – created list of reports to be submitted on a weekly, monthly, and quarterly schedule outlining sales numbers (wholesale and retail), current inventory of goods, promotional accounts and budgets. • Marketing and Design – Oversaw rebranding of Gatorz based on market research of current customer to design new logotype, brand standards, point of sale and promotional materials. • Shipping logistics – Examined shipping options to reduce shipping timelines and costs. • Tracked performance against defined yearly plan for budgets, sales expectations, production needs, marketing strategy, and necessary trade shows, resulting in positive year over year sales growth and brand awareness. • Performed market research and customer analysis of Gatorz customer to realize tremendous sales growth online (137% average increase in Quarter 1 and 2 of 2014 vs. Quarter 1 and 2 of 2012) through social media initiatives (300% increase in Facebook followers), drip marketing systems, and brand ambassadors to help promote the brand. • Proactively sought new venues and industry relationships through targeted opportunities to develop strategic partnerships with complementary brands to grow brand awareness, resulting in sales increases. of 12.8% in total sales over the prior year.