Daniel Gonzalez: in Tustin, CA

- Managed media inquiries, interview requests, curated content, and was responsible for creative content development for Lamborghini, McLaren, Bugatti, and Koenigsegg dealerships. - Invented new ideas for branding, marketing campaigns, and marketing messages to execute visions for current and future projects. - Managed workflow, budget and marketing team for all advertising campaigns, social, and networking events. - Directed all photo shoots, video shoots, advertising production, content distribution and post-production. - Selected by corporate manufacturer to create and execute an exclusive global product launch media package for a $4M project. - Successfully planned and managed the execution of a product launch party with 300+ VIP attendees with a budget of $50K. - Organized and executed annual multi-state events with 70+ clients featuring multi-day entertainment-based itineraries. - Directed monthly client-facing email marketing campaigns which consistently averaged 30% open rate & 10% engagement rate.

*Maintained this position simultaneously as with Ferrari Maserati Newport Beach dealership group (+14 dealerships)* - Executed campaign concepts and provided copy for online, print, direct mail, and multimedia. - Maintained effective internal communications to ensure that all relevant company functions were kept informed of marketing objectives. - Analyzed consumer behavior from targeted digital marketing campaigns, SEO, and adjusted email and advertising campaigns accordingly to increase customer engagement. - Developed and executed a strategy to organically increase social media following from 24K to 1.4M users. - Created and implemented various marketing campaigns to increase sales and service through activations by 30% annually.

*Ferrari Maserati Newport Beach dealership group contained +14 dealerships including Lamborghini Newport Beach and McLaren Newport Beach* - Served as Media Administrator for multi-state luxury automotive group covering 6 brands across 14 dealers. - Created and integrated marketing programs for clients to build their respective brands. - Collaborated with department heads to develop and manage interdepartmental social media teams. - Managed remote media administrators for respective dealerships increasing employee retention 50% and customer satisfaction 30%

- Produced engaging content for company websites and social profiles that attracted the target demographic. - Initiated, deployed, and managed successful online marketing campaigns from ideation to execution. - Rebranded social media profiles and optimized company websites to increase engagement and time spent on sites with optimized UI/UX. - Standardized inventory photography and optimized cataloging software and hardware systems to reach 100% corporate compliance goals.

- Developed B2B and B2C digital marketing strategy for heavy-duty automotive client resurrecting brand awareness. - Increased client trust resulting in +30% budget allocation serving as voice of agency and client liason.

- Produced/directed/managed all digital media assets of racing events to be broadcasted across media platforms and automotive conventions. - Developed and optimized media packages to current and prospecting clients resulting in additional advertising budgets from event sponsors. - Initiated and executed cross-promotions with various major aftermarket automotive companies across social media networks.

- Coordinated advertisements for the 4th largest automotive network in the world with 100+ online automotive communities containing 170+ million page views per month with 17+ million unique visitors. - Examined client goals/objectives and implemented specific advertising campaigns to exceed company goals and client objectives.