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Web Content Manager

Top Management

•	Website design, WordPress theme customization, photography, videography, and multiple print and graphic designs
•	Creation and development of online branding
•	SEO Link Building, SEM and SEO Content development
•	Design social media landing pages for Twitter, Facebook, Pinterest, Google+ and Youtube
•	Multiple Print and Online Design work for Magazine/Newspaper Ads, T-Shirts, Stickers, Posters, and Websites

DannyThomson.com Freelance

The Web Content Manager is responsible for maintaining content on the Ashley Furniture HomeStore website. Utilizes Salesforce Business Manager, Sitecore, Umbraco, Adobe Marketing Cloud, and more. The content and asset management systems to update the pages, promotions, images, disclaimers, SEO, and other website content. Responsible for writing responsive HTML5 and CSS3 code that is cross browser compatible to create a consistent look and feel throughout the site and maintain consistency with Ashley’s omni-channel marketing strategy.  Utilizes Adobe Photoshop to edit images for the web. Works closely with the Ashley Furniture merchandisers, graphic designers, photography department, website development, and information technology departments so strong communication skills are needed. 
• Create, develop, manage and publish content to the Ashley Furniture HomeStore website (requires working with Salesforce Business Manager) 
• Utilize HTML5, CSS3, SEO, and various tools to develop pages or portions of pages on the site
	• Work with the SEO vendor Merkle to optimize site content for search engines 
	• Append query strings to website links to assist the web analytics department 
• Use Photoshop to create and edit graphics for use on the web when the design team is unavailable or in need of assistance 
	• Implement Salesforce Einstein to make shopping more predictive and personal

• Develop SEO strategies, and implement and monitor campaigns
• Perform site analysis, keyword research and mapping, and assess link building opportunities
• Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness
• Prepare analytics and ranking reports and present to management
• Experience providing employee training and providing technical support to end users
• Maintain maximum effectiveness while adhering to strict deadlines and budgets
• Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors
• Provide guidance to other team members on web development issues
• Simultaneously managing several databases and reporting tools
• Strong interpersonal skills, including experience working in fast paced, team-oriented environments
• Work with marketers to understand project goals and deliver creative concepts/visual design solutions that meet these goals

Search Engine Optimization Specialist

• Writing and Designing Social Media Posts for Facebook, Twitter, and LinkedIn daily
• Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness
• Prepare analytics and ranking reports and present to management
• Work with marketers to understand project goals and deliver creative concepts/visual design solutions that meet these goals
• Experience providing customer support on social media posts/messages

Social Media Specialist

• Responsible for HTML, CMS & CSS coding, web design, page development, image editing, online store, site structure, emails, search engine optimization, social media, analytics reporting, customer web orders/issues and daily maintenance
• Writing, editing, designing and gathering/creating content for the website while optimizing for SEO
• Developing webpages that have a consistent feel and look throughout all web properties
• Identifying and correcting website code deficiencies
• Writing and Designing Social Media Posts for Facebook, Twitter, and LinkedIn daily
• Website tracking (analytics) integration and deployment with Google Analytics and Pardot
• Responsible for email creation, email campaigns, website forms and customer tracking in Pardot
• Editing and preparation of videos for the web

Web Designer

Find out detailed information about Daniel Thomson, Web Content Manager in Tampa, FL

Daniel Thomson: Web Content Manager in Tampa, FL

Daniel Thomson

Danny Thomson

Ashley HomeStore

Henry Schein Orthodontics, Ortho Technology Inc.

Henry Schein Orthodontics, Ortho Technology Inc.

Henry Schein Orthodontics, Ortho Technology Inc.

Southwest Florida College