Dave Alper: in Encinitas , CA

• Gained comprehensive knowledge of Arthrex products and surgical techniques. • Responsible for team support including case coverage, product deliveries and inventory management. • Organized team-wide product deliveries to San Diego accounts on a daily basis. • Developed an in-depth knowledge of Operating Room and Sterile Processing Department protocol. • Maintained relationships with account surgeons and hospital staff.

• Acquired a comprehensive understanding of the products and procedures involved in biologics and sports medicine. • Established a strong foundation of knowledge related to anatomy, physiology, pathology, biomechanics, and medical terminology. • Participated in Operating Room tours as well as reviewed Operating Room protocol and the sterile field to effectively navigate the hospital environment. • Developed actionable business plan for target market through preparation of 40 orthopedic surgeon profiles in the San Diego region. • Participated in 40+ hours of role-playing to develop competency in building rapport and converting customers.

- Generated revenue by selling digital and print advertising through targeted inside and outside sales. - Largest contributor (over 75%) to achievement of monthly ad sales of approximately $22,000 in 2018. - Ranked as leading advertising account executive at Jackson location and top five company wide, based on metrics including sales (new and repeat), marketing and service and strength of client relations.

• Developed marketing and sales promotions to sell Cerveza Imperial to top 50 on-premise and off-premise accounts. • Generated monthly average of 5,120 brand impressions, 3,678 consumer intercepts, with a 30% conversion rate of impressions to purchases. • Hired and trained 20 brand ambassadors to represent the brand and execute a minimum of 40 field promotions per month. • Promotions generated 1,062 case sales of Imperial, an increase of approximately 10% of all brand case sales in first 6 months.

• Delivered exceptional customer service, anticipated guest needs and proactively resolved issues. • Highly rated team member in Forbes Service Audit.