Dave Paterson: Experiential Marketing Lead in Delafield, WI

Sports Marketing Manager – PowerBar October 2011 to October 2015 - Build athlete and event programs enabling Customer Development and Sales team to leverage with customers - Developed, implemented and manage Field Marketing program - Cultivate and maintain relationships with athletes, event partners, agencies and internal cross- functional teams to align directly with brand objectives - Created an international athlete program providing opportunity for all markets to leverage global influencers

• Re-built existing athlete ambassador program, increasing quality and quantity of brand engagement • Managed agency and other key partners to efficiently and effectively activate event sponsorships • Managed multi-million dollar budget within 1% variance or less

• Managed day to day relationships with event partners, executing against deliverables and leveraging sponsor benefits to best align with brand objectives • Partnered with supply chain to build and maintain product forecast for all event and athlete sampling requirements, reducing waste and costs by 20% • Managed event budget to within 1% variance

• Managed on-site relationships with 16 Walmart accounts in Denver, CO region, increasing secondary displays in each by a minimum of 5%. • Merchandised all Nestle sku’s (over 900) in-store and resolved inventory issues to fewer than 5% error rate. • Created geo-targeted programs and sales opportunities to align with Nestle objectives, specific to each operating company.

• Managed part-time and game day staff of 7 ensuring best in-class fan experience. • Created Angel Ambassador program reducing in office visits and issues by over 40% • Assisted in creating and distributing game day press materials • Acted as liaison between media and Athletes • Assisted in creating content, editing and compiling stats for the annual and post season media guides