David Allan: Group Retail Manager in Jeffreys Bay, EC

- Part of the Executive Team reporting to the GM, and responsible for the Retail Division within the Group. - Manage a Team of 6 direct reports to drive the business across Retail Operations, Merchandising, E-commerce, Sales, Marketing, and Staff development to reach Budgets across all Financial & Strategic metrics. - Report into the Asia-Pacific Region as part of the GSM Global business

- Responsible for the Formulation, Development, and Deployment of a fully functional E-Commerce solution for the Company owned Brands. - Determine the direction and strategy for all external e-commerce platforms for our Group. - Founder of the Swindle.co.za online store servicing the SA Market. - This position now reports into the Group Retail Manager as part of the Retail Division.

- Oversee the Marketing, Sales and Product strategies for the fastest growing brand within the current stable of brands that form the GSM Group. - Manage results based FY budgets in-line with key Sales/CAPEX/Overhead and Marketing objectives with view to enhance profitability while maintaining maximum ROI. - Responsible for communicating the key Marketing objectives across the target market segments in-line with the Global Brand ethos. - Manage all Media & PR opportunities, draft and implement the media plan to maximize the Brand image and enhance Media relationships that deliver on the short, medium and long term marketing strategies. - Manage both Internal & External sales objectives across all market segments, with the view to exceed or meet the agreed Sales initiatives. - Increase the controllable floor space and category penetration across all facets of the product offering & customer base. - Liaise with the Product team and provide direction & feedback on the product matrix with

- Managing & implementing all Marketing strategies across all segments, product categories to attract and retain revenue gains. - Implementing the various Brand Marketing strategies through successful campaign development & implementation. - Presenting the key seasonal campaigns and targeted strategies to all Sales representatives and key accounts. - Conceiving & managing turnkey POS and related solutions to further enhance brand perception & drive the needs of the end consumer. - Liaising with the various media partners, negotiating preferential rates & exposure across the selected platforms. - Managing the key Personalities, Brand Ambassadors & Athletes to forge a strong bond and ensuring maximum ROI. - Managing key staff and fostering a goal orientated, team atmosphere to ensure all parties have direction and feel part of the family. - Ensuring relevant Social Media campaigns & fostering creative dialogue around the various online posts.

- Oversee company Retail locations and implement best practices across customer services, sales initiatives and staff training. - Roll out of new POS system and training across all locations countrywide. - Maintain system integrity & "up time" ensuring all information and transactions are 100% system wide. - Plan, implement and manage all upgrades and staff training across the entire system according to key performance indicators and within budget constraints. - Assist with category planning and buying for all product lines with a view to maximize ROI and potential across all retail locations. - Stay on top of all related information and Brand activity to ensure the entire retail chain is populated with the latest product that is on trend & on top of the sales curve. - Keep abreast of all competitor activity to ensure the group is not unduly exposed to market forces, & is ahead of the competition