David Parker: CMO/ VPM/ Director... Brand Building Expert in Irvine, CA

DAVID PARKER III Irvine, California 949-705-7677 BrndXprt@gmail.com Subject Matter Expert growing existing brands, business units and companies. Fortune 100 turnaround experience, plateau-breaking for emerging companies, as well as SMB and lean management startup expertise. PRKR/ BleuDot 7/16 to present MANAGING PRINCIPAL/ BRAND BUILDER & INNOVATION SME Strategy and innovation think tank to revamp stalled & broken brands. Various retainer and performance-based innovation management assignments for enterprise and SMBs BRND Capital Inc. 9/11 to 6/16 PARTNER/ CHIEF STRATEGY OFFICER Assess, advise, represent, negotiate & manage to rejuvenate companies, product lines & channels. Rapid revenue acceleration driving brand clarity, energy & scale. Revamps and accelerations of multiple industry business platforms and brands. AIM 2/08 to 9/11 CMO/ DIRECTOR, ADVERTISING TRUST FUND Contract management for 125-unit business services franchisor. Turned-around Ad Trust for Franchisor of business service centers. Repositioned brand with core products focus changing from B2C model to B2B model. Revamp of e-platform including multiple new Sites with major e-commerce components. Created second franchised brand further addressing cultural changes in the market place. BrandX 5/97 to 3/08 MANAGING PARTNER Platform, strategy, and tactical execution for client base. Identity and marketing platform for PE backed construction services conglomerate, B2B Fortune 100 turnaround platform including strategies and external and internal communication planning. CPG launch for startup company, contract CMO for branded products Company into multiple channels (500% increase), college Association revamp, brand revamp for pre-IPO retailer, rebrand of two separate sporting goods manufacturers, retail concept development for fitness Company, plus other noteworthy projects. LaMode Sportswear Group/ GABI, Los Angeles, CA 10/96 to 4/97 EXECUTIVE VICE PRESIDENT, BRANDING & SALES DEVELOPMENT Brand supervision including product management; design, marketing, and sales oversight of three core fashion brands and licensed apparel. Doubled sales while increasing margins for mature brands. DWL (division of Graphic Ways, Inc.), Buena Park CA 7/92 to 9/96 DIVISION PRESIDENT P&L responsibility while directing advertising agency functions for all accounts, personnel and contract labor to execute market planning, SP TV development, infomercials, print, collateral and other creative. The Wilshire Group, Inc., Irvine, CA 9/89 to 7/92 ACCOUNT SUPERVISOR Acquired accounts, supervised creative teams, sourced vendors, contracted outside services while directing project execution for all agency clients. Professional sports prior to work history… University of Pittsburgh, Pittsburgh PA – Business Indian River C.C., Ft. Pierce FL – Liberal Arts