David Zimmerle: Essayist / Contributor in Fallbrook, CA

David Zimmerle
Essayist / Contributor
Fallbrook | United States
Skills
No information
Interests
Surfing / biking / outdoors / hiking / music / sound / guitar / moto / classic restoration / automotive
Summary
Activity
Projects
No information
Work experience
Crank + Lever / Magnetic Creative (Full-Service Agency)
Freelance Senior Copywriter | 12/2017 - Current
• Carried out development of new brand positioning and advertising while winning numerous global/national accounts in a broad spectrum of categories, ranging from health/wellness, to action sports, to elite sports, to sporting equipment and cannabis
Career Highlights:
o Consistently delivered positive ROI across brand metrics (+30%)
Scripps Health
Sr. Web Content Specialist | 09/2019 - Current
-Thoughtfully implement sitewide SEO strategies and critical analysis tactics for key internal care lines (heart care, oncology, orthopedics, robotic surgery) to further ensure Scripps Health remains the region’s most trusted healthcare leader
-Use creative acumen to foster more cross-departmental good will, collaboration and execution as part of Scripps’ current transformational journey program
-Go-to company resource for UX design theory and senior creative copy direction for new digital products and services (ex. online virtual care), brand revitalization efforts (ex. Home page, About Us page, Doctor Finder redesigns) and the Scripps Foundation 2030 donor campaign
The Surfer's Journal | The Golfer's Journal
Essayist / Contributor | 01/2017 - Current
• Actively publishing creative non-fiction (TSJ) and reportage (SURFER) for the pre-eminent publications in surfing, while growing an audience base for my writing

Sound United
Associate Director of Content | 05/2015 - 05/2019
• Materially impacted sales/marketing materials (content, brand, storytelling) across seven legacy audio brands (Denon, Marantz, Polk Audio, Definitive Technology, HEOS, Classé, Boston Acoustics) that resulted in more revenue growth, hyper-focused creative direction and overall brand awareness
• Exemplified expertise in repositioning and rebranding Denon and Marantz globally post- acquisition to innovate and efficiently represent brand products while creating strategic content direction
• Directed teams in all regions for all content initiatives which included content creation, social and digital campaigns, product launches, events and conventions
• Collaborated with internal business divisions, agency partners and vendors in generating premium quality but low-cost marketing and communications materials and initiatives
Career Highlights:
o Spearheaded the development and implementation of content marketing/copywriting/creative strategies and initiatives which maximized growth and led to increased sales and brand awareness over 4 years

Western Power Sports / Fly Racing
Freelance Senior Copywriter | 10/2018 - 03/2019
• Drove all commercial creative for “Stick to What Your Good At” brand campaign for FLY Racing—the No. 1 sponsor in Motocross—which aired nationally to wide acclaim from consumers and industry personnel
• Implemented revitalized voice/tone brand guidelines for all digital/print deliverables
• Directed video creative for a technologically advanced new product in the helmet category that led to 30% increased sales over competitors and elevated consumer awareness about brain health
Robo 3D
Copy Director | 08/2016 - 12/2017
• Directed all copy, PR and messaging initiatives / deliverables for new brand positioning and product launches for a global leader in the 3D printing space
Sharecare
Content Producer | 09/2013 - 05/2015
• Strategically conceptualized and produced content programs within the health and wellness space, while working proactively to fulfill business, account and cross-team goals
Education history
University of California, Riverside
MFA | 2014 - 2016
University of San Francisco
BA | 2000 - 2004
Connections
Companies (0)
No information