Dax Hardy: in Salt Lake City, UT

*National Account Support: 100+ National Accounts in UT & CO •Sales Associate Training- in-store training clinics and product seminars involving deep technology presentations using technical equipment to enhance overall product knowledge •Visual Merchandising-maintaining Oakley eyewear in case, focusing on positioning of new releases, special products and showcasing eyewear portfolio •Marketing Campaign and point-of-purchase material maintenance •Inventory Management •Creating and maintaining strong in-store brand presence through established relationships *National Event Support: (PGA Tour, Nascar, Motocross etc.) •Execute U.S. Marketing event activations •Responsible for event infrastructure assembly and disassembly, which includes: Rolling O Lab event vehicle set-up/breakdown, 15x15 & 30x30 ft. dome tents, banners, mannequins, cases etc. •Educate event attendees on relevant Oakley products, eyewear, brand and culture of Oakley •Product Promotion •Sales Assistance •Brand Awareness •Provide post event blog posts on oakleyfmr.wordpress.com *Local & Regional Rep support: •Help plan and execute local and regional event activations •Assist in sales training and clinics •Assist with local brand awareness and presence

-Execute U.S. marketing events, initiatives, and activations (professional sporting events, retail, demos and trade shows) -Deliver consumer relatable technological presentations of Oakley High Definition Optics as stated by ANSI Z87.1 -Deliver articulate brand message of other Oakley products including: Rx, tech outerwear, golf apparel/footwear and wearable electronics according to current marketing campaign initiative -Responsible for $1M event vehicle maintenance, up-keep and appearance -Accountable for event vehicle placement, branding visibility and infrastructure assembly/disassembly -Responsible for the maintenance, calibration and preparation of all technical testing equipment -Engage and educate event attendees on Oakley brand and culture -Personally invested sales assistance, enthusiastic product promotion, reputable brand awareness