Dayna Ravenel: Visual Merchandiser in Alexandria, VA
Dayna Ravenel
Visual Merchandiser
Alexandria | United States
Skills
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Interests
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Industries
Fashion
Summary
Activity
Projects
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Work experience
TARGET
Visual Merchandiser | 07/2019 - Current
• Responsible for outfitting, accessorizing, displaying multiples, newness and trends
• Leverage daily interactions and huddles to teach Style Consultants about visual priorities and creating outfits to support building the basket for each guest
• Solve merchandising issues and adjust sets to create and maintain inspiring presentations
• Teach and influence accessorizing guiding principles
• Partner with team leads on solving new merchandising opportunities as product arrives and is stocked by the style team
• Assess store visual standards to elevate visual presentations
• Plan and organize new floorpad sets to achieve optimal sales and visual results
MARKET CONNECT GROUP NORTHERN VIRGINIA
Ralph Lauren and Men's Warehouse
Brand Ambassador | 08/2018 - 02/2019
• Maintained a strong visual presence
• Increased brand awareness using creative selling techniques
• Prepared and submit weekly productivity reports
• Importing data from various external sources and consolidate for review and addition to the database
• Provided feedback on products, displays and marketing positioning
• Trained store associates on products and promotional programs
• Provided visual and merchandising initiatives
• Assisted customers with both in-store and on-line purchases
• Delivered detailed reports on products, customer feedback and brand positioning within the market
Dallas Cowboys Merchandising, LTD.
Assistant Buyer | 05/2016 - 06/2018
Achieved 2016 best sales record- 25% up in Sales for Hardline Products.
• Managed 16 lines under Hardline Category.
• Created purchase orders quickly and with a high degree of accuracy resulting in consistent stock replenishment and reducing stock-outs.
• Worked with vendor to obtain desired product assortment; negotiated cost to maximize profit margin.
• Identified and reacted to trends; evaluated performance of each event to drive sales and look increase margin plan.
Dallas Cowboys Merchandising, LTD.
Merchandise coordinator | 06/2015 - 05/2016
Assisted buyers with POs, stock selection, products presentation, sales dealings, sales promotions and storeroom safety.
• Supported key Merchants with accurate, suitable and actionable reporting by accessing different systems, reports, and databases.
• Updated, maintained and ensured correctness and consistency in the item master, including product set up; design, revise and uphold key merchandising and merchandising finance reports and gave ad hoc reporting.
RIGBY AND PELLER
Operation Specialist | 08/2014 - 06/2015
• Complied data pertaining to the effectiveness and efficiency of the organizations internal process.
• Prepared reports for sales professionals and management review.
• Coordinated, monitored and managed all incoming sales leads to assure effectual and precise summary of business.
• Maintained organization of all incoming and outgoing merchandise.
• Assisted and effectively communicated sales fulfillment processes to recommend as how to
• enhance larger and more considerable operations.
• Decreased inventory discrepancy by 20%
ZARA
sales Associate | 01/2013 - 08/2014
• Selling, restocking, and merchandising
• Operated a cash register; handling financial transaction and balancing drawers
• Maintained the visual presence of the sales floor and improved customer engagement with merchandise
• Greeted and assisted customers with all inquiries
Education history
Buffalo State College
B.S. | 2009 - 2011
Connections
Companies (0)
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