Del Hawbaker: GAP - ART DIRECTOR

AREAS OF EXPERTISE Collaborate on cross-functional team managing special projects to transform concepts into • Brand Identity visual executions that articulate the brand and deliver on business needs. Act as a design leader • Typography for engaging, high-quality assets, core logo collections, brand storytelling, and seasonal concepts • Graphic Design with the men's clothing design team. Research and keep abreast of relevant trends in design and • Art Direction among competitors. Create visual assets and layouts in a wide variety of illustrative styles. • Lifestyle Branding KEY ACHIEVEMENTS: • Factory Development • Denim branding and Core logo rebrand. • Visual Merchandizing • Art Directed special projects including Artists Collaborations & PRIDE Artwork. • Package Design • Team Development • On Product Marketing

Trend Research Conceptualized and delivered all visual creative needs for product launch and marketing. • Hand Lettering • Screen Printing Implemented and defined current visual guidelines and identity, while ensuring alignment • Direct Embroidery with overall branding and strategy. Managed day-to-day activities for team; drove design process, led communication, shared creative vision, provided creative oversight, and ensured