Desiree Rosas: Marketing Communications Administrator in Anaheim, CA

Nature's Best, powered by KeHE Distributors, is a California-based wholesale-distributor of Natural & Organic products. KeHE Distributors, LLC (KeHE) provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America. Professional Responsibilities: • Develop and implement effective marketing communication initiatives and strategies. • Aligns with broader team/company campaign initiatives to drive content strategy. • Assists in market research and evaluation. • Maintains and creates comprehensive reporting tools. • Keeps up-to-date of current industry trends and new technologies to improve digital strategy/content. • Managing the day-to-day correspondence with retailers and suppliers for publications, trade shows and in-house promotional programs. • Oversee the monthly promotional and buyers publications (creation, printing and distribution). • Work with commercial print vendors according to strict guidelines. • Coordinate annual trade shows, managing budgets for show and planning all associated events. • Maintain relationships with suppliers, brokers, retailers and trade partners to achieve quality objectives. • Coordinates with Marketing, Sales and other departments to fulfill marketing collateral. • Oversee marketing and strategy related projects from start to finish. • Ensures marketing materials and website are up-to-date and adhere to corporate messaging standards.