Desiree Rosas: Marketing Communications Administrator in Anaheim, CA
Desiree Rosas
Marketing Communications Administrator
Anaheim | United States
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Industries
Creative Agencies
Lifestyle
Health & Fitness
Summary
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Work experience
Nature's Best Powered by KeHE
Marketing Communications Administrator | 05/2013 - Current
Nature's Best, powered by KeHE Distributors, is a California-based wholesale-distributor of Natural & Organic products.
KeHE Distributors, LLC (KeHE) provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to natural food stores, chain grocery stores, independent grocery stores and other specialty product retailers throughout North America.
Professional Responsibilities:
• Develop and implement effective marketing communication initiatives and strategies.
• Aligns with broader team/company campaign initiatives to drive content strategy.
• Assists in market research and evaluation.
• Maintains and creates comprehensive reporting tools.
• Keeps up-to-date of current industry trends and new technologies to improve digital strategy/content.
• Managing the day-to-day correspondence with retailers and suppliers for publications, trade shows and in-house promotional programs.
• Oversee the monthly promotional and buyers publications (creation, printing and distribution).
• Work with commercial print vendors according to strict guidelines.
• Coordinate annual trade shows, managing budgets for show and planning all associated events.
• Maintain relationships with suppliers, brokers, retailers and trade partners to achieve quality objectives.
• Coordinates with Marketing, Sales and other departments to fulfill marketing collateral.
• Oversee marketing and strategy related projects from start to finish.
• Ensures marketing materials and website are up-to-date and adhere to corporate messaging standards.
Education history
California State Polytechnic University, Pomona, CA
Bachelor of Science | 2005 - 2010
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