Devin Petersen: Digital Designer in SANTA BARBARA, CA

-Clientele: MKG Agency, 180LA, Snap Inc., University of Phoenix, Google, Art Basel, RQ Agency, Alfred Coffee -Develop and present proposals for design work to business owners and companies ranging from web design, marketing collateral, to complete branding and identity overhauls. Responsibilities include conceptualization and execution of design, and resolving projects to client’s satisfaction and printing process. -Maintain and sustain long-term client relationships through continued web support and easy accessibility for rush projects.

Facilitate content for social, email design, website, and packaging for emerging wellness brand.

Create and strategize all assets for digital platforms including web experience, banner ads, photo editing, social media, and email campaigns. Creating print collateral to coincide with launching artwork. Work closely with art director to create campaign photography for seasonal looks and moving quickly through trending UI/UX to deliver the best results. Used illustrative hang drawn skills to create patterns for product in Fall 2021-Summer 2022. Hand in developing new branding overhaul for launch in Fall 2021, including signage, email strategy, social media, print collateral, photography, website, brand guide, iconography, business cards, shopping bags & mail carriers.

-Design entire front end of website and create seasonal updates based upon campaigns and trending UI. -Photograph, edit and retouch images for Rosie- Huntington Whiteley Campaign that are used universally on our website, banner ads, billboards, store posters and marketing materials. -Create layout and retouch photos for our seasonal look books. Create imagery for social media, banner, and retargeting ads. -Photograph and edit key looks & new trends for line to sales meetings. -Incorporate my hand- written font / watercolor lettering into the majority of all brand aesthetics. My hand- painted designs has given Paige a fresh and more approachable appeal that is modernized and on trend for look books, newsletters, web pages, and print marketing materials, holiday marketing, postcards, and instagram posts.

Xivic is a cutting edge digital solutions provider focused on delivering maximum business impact for agencies, brands and start-ups. They combine technological innovation with unique managerial expertise to translate, expand and develop our clients’ vision into a powerful creative experience, reaching their consumers to its fullest potential. -Created all in house graphics on web & app platforms for a leading digital solutions firm. -Designed and wrote content for mobile apps, enterprise - wide solutions, and shopping porthols. -Updated ongoing projects on a weekly basis. Maintained excellent client relationships and produced work that best visually expressed their needs.