Dharti Jadav: MARKETING AND MEDIA STRATEGY CONSULTANT in SAN DIEGO, CA

KEY ACCOMPLISHMENTS: Exceeded multiple clients’ target revenue and KPIs every year of tenure. Doubled department size, revamped agency processes, built in-house E-commerce and SEM capabilities, and led a team of Brand/Media/Digital Strategists, Buyers, Analysts, Content Creators, Social Media and Campaign Managers, External Partners. Won industry awards for most innovative Digital and OOH campaigns for multiple clients. Evolved agency’s competency of Digital Media - Programmatic, E-commerce, CTV/OTT, Social, Influencer, and Analytics. HIGH-LEVEL RESPONSIBILITIES: • Led Strategy, Execution, and Analytics, Omni-channel Planning, Full-Funnel Strategy, Brand Creative/Content, Target Segmentation, Consumer Journey, KPI Metrics, Optimization for Awareness/Launch/Acquisition/Retention/DR initiatives. • Directed cross-channel digital strategy- Display, Audio, Video, Mobile, Programmatic, SEM, Social Media. Leveraged latest ad tech, biddable platforms, data providers, attribution software, and reporting tools for custom targeting & higher results. • Analyzed consumer, marketing, campaign data to develop strategy, generate leads, optimize KPIs, and maximize ROI. • In-charge of multi-million advertising budgets, P&L management, and revenue forecasting. • Collaborated with brand and creative team to develop brand architecture, positioning, messaging, and content. • Partnered with cross-functional teams (product, sales, distribution) to ideate, innovate, and strategize. • Cultivated strong relationships across departments and with external partners; motivated, coached, and managed teams. Key Client Highlights: • Toyo Tires: Pivoted entire marketing strategy by finding new growth opportunities. Relaunched the brand with a new brand identity speaking to a larger audience. Transitioned from a single channel approach to omni-channel strategy- Digital, Social, and Broadcast, created target segmentation, focused spends on high sales markets; sales jumped 12%. • Red Robin: Led advertising strategy for 480+ restaurants, managed $30MM budget. Introduced a new brand platform and transformed traditional strategy to include multi-channel Digital marketing- Display, Programmatic, Audio, Video, Mobile, Social, SEM, OTT/CTV; business grew through 9 quarters. Managed loyalty program - implemented segmentation by visitation/spends, created targeted emails, established frequency of communication, custom offers- increased CLTV 2x. • Alaska Communications: Directed full brand redefinition and a 360? launch strategy. Led all awareness, acquisition, and DR strategies leveraging Digital, Social, SEM, Print, Local Radio, Cable TV, and strategic partnerships that consistently delivered annual revenue increase. Drove acquisition by customer profiling & acquisition modelling; increased market share & reduced CPA. Helped win their most important business in company history with hyper-targeted digital campaign. • Boston Scientific: Developed customer acquisition and content strategy and established KPI metrics to increase site traffic and leads for the launch of first-ever DTP campaign. Reached in-market customers with Social & SEM. Brand grew from #3 in category to #1, drove $3.3MM in revenue at a 1,389% ROAS in first year, increased leads & revenue 48% YOY. • Clarisonic: Launched the brand with a new platform and an omni-channel strategy inclusive of Print, Digital, Social, and Outdoor media, PR, Influencers, In-store beauty events. Sales jumped 89% and brand awareness 62%. Revamped the website, improved user experience, established ROI metrics and tracking to launch E-commerce division. Generated a 155% ROAS on first E-commerce campaign, exceeded ROI and reduced CPA benchmarks subsequently. • ASICS: Contributed to their highest revenue and profit with an authentic brand story and expanding their audience base. Responsible for integrated media & digital strategy, $18MM advertising budget, consumer insights, athlete sponsorships, retail executions, media partnerships, brand activation programs, key events planning- Olympics and NYCM. • Pei Wei: Developed geo-targeted traditional and digital strategy for 162 restaurants; same store sales jumped 6% while being outspent by competitors. Launched online ordering system with a digital and mobile strategy, surpassed ROAS by 20% and topped CPO goals thereafter. Grew Facebook community from ground up to 1MM followers. Other Clients: Petco, John Moore, Build.com, P.F.Chang’s, Kwikset, Kyocera, Yamaha Watercrafts, Taylor Guitars, Quidel