Diana adams: in Phoenix, AZ

• Create and analyze campaign reports to adjust for future digital marketing efforts accordingly. • Use product marketing tactics like surveys, focus groups and consumer insights data to understand audience profiles and demographics, determine marketing messages and naming conventions, and packaging. • Work with internal/external creative teams developing assets for marketing executions that align with brand messaging. • Manage over 10 marketing budgets simultaneously, ranging from 5 to 7 figures. • Work directly with national brands like Walmart, Kroger, Safeway, and Kellogg's MorningStar Farms. • Strategically plan, execute, and report on a digital/shopper marketing strategy for a national product line launch at the nation's largest retailer, resulting in the introduction of 2 new flavors. • Work directly with Sr. Director of PR and Events to plan marketing events, coordinate community giving, strategically collaborate on PR releases, and purchase branded merchandise. • Lead/Manage project managers for all marketing projects, assuring that timelines are being met, they understand their responsibilities and working directly with them if they are struggling. SOCIAL MEDIA MANAGER • Manage all content creation and strategy including video and user generated content to ensure consistency of voice/tone. • Manage relationships with multiple external agencies and vendors (Influencer agency, PR agency, photographers). • Develop community management strategy, resulting in over the highest engagement rate among competitors. • Work with over 100 influencers over the span of a year, from hyper-local micro-influencers, to millions of followers. • Report weekly & monthly to senior leadership (CEO, President, VP of Marketing) on social media results & budget status.

• Develop content strategy for all organizational social media accounts. • Manage all upper funnel/retention social media marketing budgets & optimize media spends for efficiency on a daily basis. • Develop enterprise-level marketing campaigns and manage execution, including goals/KPI measurements, coordinating with all channels (social, SEO, email, and website) as well as monitor results on social in real-time and post-campaign reporting. • Serve as subject matter expert for the larger organization surrounding social media publishing strategy and process.

• Manage/create content for all national social media accounts. • Contribute to corporate blog (MovingInsider.com) as a writer, editor and strategist. • Monitor social media analytics, report on a weekly basis and adjust communications strategy accordingly.