Doug Getty: Director of Marketing in San Juan Capistrano, CA
Doug Getty
Director of Marketing
San Juan Capistrano | United States
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Work experience
Vizy, Inc.
Director of Marketing | 06/2012 - Current
As the Marketing Director, I am responsible for developing and maintaining marketing strategies to meet the organizational objectives for both brands and creators. I evaluate customer research, market conditions, and competitor data and implement marketing plan changes as needed. I oversee all marketing, advertising, promotional campaigns, and activities for Vizy.
Vizy is a marketplace for a wide range of video content creators to connect with brands interested in telling their story in fresh and imaginative ways. Companies and/or agencies initiate the process by submitting a creative brief; the Vizy community then submits ideas in written or video storyboard formats for review. Vizy chooses a range of filmmakers to shoot completed videos based on the best ideas selected by the client.
In addition to content creation and technical campaign management capabilities, Vizy offers performance testing to identify which videos best meet client needs, along with cost-effective distribution options in targeted, high-profile social media channels. Clients receive a large number of creative executions to choose from but only have to pay for the videos they use.
Stop by our website to learn more: http://www.vizy.com
Poptent
Director of Marketing | 06/2012 - 01/2015
Poptent is an innovative company providing a social platform for filmmakers and creators to connect with top brands in need of video content and creative concepts. Through the power of crowdsourcing, the creative community could deliver dozens of fully executed, broadcast ready video submissions for the client to choose from at a fraction of the cost of traditional video productions.
As the Director of Marketing, I was responsible for developing and maintaining marketing strategies to meet the organizational objectives for both brands and creators. I evaluated customer research, market conditions, competitor data and implemented marketing plan changes as needed. I oversaw all marketing, advertising and promotional campaigns and activities.
Strike
Director of Marketing | 06/2014 - 01/2015
Strike Social is the largest YouTube Planning & TrueView Advertising Platform available.
Strike's platform has the ability to track every major brand channel and shows just how much brands are actually spending, what content they are promoting and gives detailed analysis of the performance of those campaigns.
Using their proprietary "Contagious Index", Strike has the ability to identify a channel's best-performing videos in real time to maximize earned media by advertising the right content, giving advertisers the ability to allocate budget to their best performing videos.
Additionally Strike allows you to discover where your viewers are sharing your content across the web with extensive social listening and audience analysis.
As the director of marketing I was instrumental in developing their b2b marketing strategy, establishing programmatic media buys for brands and agencies, developing market proposals, and overseeing the implementation of their internal CRM system and eMail marketing solutions.
Walpole
Solutions Consultant | 06/2010 - 03/2012
Solutions consulting for Sage accounting software including MAS90/200/500
ACCPAC 100/200/500
Specializing in SageCRM
Platinum Insurance Marketing
IT Manager | 03/2008 - 06/2009
Agilysys
Customer Accounts Specialist | 07/2006 - 06/2008
USMC
0331 | 06/1996 - 01/2002
Education history
University of California, Santa Barbara
BA | 2002 - 2005
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