* Responsible for all aspects of store operations for 12 stores
* Contributes significantly to the achievement of positive financial results.  Effectively utilizes available systems, procedures, and technology/support departments to meet business objectives; when appropriate, takes initiative to improve existing systems and communicates the results.
* Maximize sales, profitability and controlled shrink by establishing clear expectations and providing a focused path to goal attainment. Monthly achieves top profit performance in region.
* Consistently achieves and leverages payroll.
* Firm believer in exceeding customer expectation. Responds quickly to customer concerns; correcting potential customer problems before they occur. Has achieved region's top performer in customer care.
* Supports the execution of company-wide marketing programs; initiates programs on time, correctly and with minimal direction.
* Hires quality individuals who maximize store performance.
* Ensures all employees are trained, motivated and empowered to deliver.
* Executes all corporate visual direction on a timely manner.  Always has clean, impactful and great looking stores.

District Manager

Responsible for the sales, profit and operations of 8 regions in 10 Western states

* Achieved sales and profit goals.
* Developed 8 regional sales managers.
* Created a Customer is #1 culture through training.
* Significantly reduced shrink through education and accountability.
* Worked with regional managers on building upon their strengths and developing their opportunities, through Situational Leadership.
* Assisted in company strategic planning.
* Actively participated on succession planning for company growth.

Regional Manager
Responsible for managing all operational aspects of 22 stores in Southern California
* Achieved Planned Sales, Shrink Goals, and overall Profit.
* Top performer in driving sales, achieving Superstar Award.
* Impacted/improved visual presentations standards through hands on training.
* Reduced overall shrink by 1.5% with thru training on proper operational procedures.  Achieved #1 shrink performer in west coast.
* Developed a high performance team, achieving the Human Resource Award by developing my team's success.
* Identified and developed key managers for promotion in organization.
* Mentored, developed and trained struggling and new Regional Sales Managers
* Assisted in developing company customer service program
* Opened and closed stores.  Designed company best practices in opening and closing stores, which rolled out as a company standard.

Director of Stores

Find out detailed information about Elaine Gonzales,  

Elaine Gonzales:

Elaine Gonzales

Aaron Brothers

Things Remembered

Palomar College