Elizabeth Olivet: Senior Marketing Manager, NFL and MLS in Buffalo, NY

Develop national marketing campaigns featuring NFL athletes and other talent. Responsible for $19M+ marketing budget. Responsible for the relationship between New Era and the National Football League and Major League Soccer. • Develop 360 degree go-to-market campaigns incorporating: social media, paid media (digital, broadcast, print) and public relations. Implemented the campaigns with retail and online partners. • Create compelling marketing campaigns featuring New Era Brand Ambassadors to support revenue and sell-through goals. • Directly manage marketing team members in a respectful and inclusive manner. • Manage external advertising agencies and PR agencies. • Manage major video and photography productions with NFL athletes and videographers/photographers. • Work closely with Retail and In-Venue Marketing to develop account-specific programs and marketing assets. • Develop and manage activations promoting the New Era Cap brand at marquee events including: Super Bowl, NFL Combine, NFL Draft, MLS All-Star Game and others.