Elizabeth Stuart: in Las Vegas, NV

Acted as the key point of contact for over 250 accounts in the sports specialty market in California. Sales duties included: driving sales, ensuring distribution of products, developing sales programs, writing orders, and prospecting new accounts. Marketing duties included: educating store staff, conducting demos, building brand awareness and supporting initiatives at endurance events, expos, and trade shows, and developing a monthly informational newsletter for existing accounts. Planning duties included: planning and prioritizing travel, events, and logistics while adhering to allocated budget.

Engaged and educated the retailer and consumers about GORE-TEX® technology via product seminars and clinics. Supported sales and marketing initiatives with product launches, consumer events, contests, and other grassroots programs. Prioritized, planned, and scheduled events for 50+ accounts, both within local territories and throughout the country. Focused on run specialty in the midwest and pacific northwest markets. Focused on outdoor specialty and hunt/fish both throughout the country and within the mountain west, midwest, and southeast markets. Ensured in-store marketing programs and merchandising were being implemented. Provided industry feedback and analysis to identify market trends, success and effectiveness of current initiatives and strategies as well as identify any new opportunities for growth.

Performed administrative duties such as copy-editing, web content coordination, and development of marketing strategies. Coordinated and assisted with photo and video shoots. Contributed to the conceptualization and development of branding and marketing materials. Served as a running/hiking/lifestyle model and athlete. Images have been published by National Geographic, Outside Magazine, Backpacker Magazine, Runner’s World, and Alaska Airlines Magazine.

Created and updated web pages and content to reflect current travel packages and information. Supported and implemented marketing initiatives, including performing copy-editing for campaigns. Created and managed all social media content. Provided sales and administrative support and customer service.

Gathered descriptions and images for each product season from 250+ vendors, including over 15,000 products. » Wrote relevant, SEO-rich content for product pages and informative content pages. Contributed to and performed copy-editing for creative content and print and digital marketing. Collaborated with multiple departments to resolve product image issues and other projects as necessary.

Maintained a knowledgeable and effective floor staff through continual training and extensive new hire on-boarding. Created and managed all social media content on various platforms, including Twitter, Facebook, and Pinterest. Built and managed a database of local medical professionals to promote the company as a referral partner. Delivered public informational seminars and coordinated weekly community events. Consulted with vendor representatives to make buying decisions regarding future product.

Managed several complex tasks and projects including managing all staff promotions, coordinating in-store events, assimilating and disseminating current product information, and building the schedule for 40+ staff. Trained, monitored, mentored, and on-boarded new and existing floor staff. Cultivated the image of Gazelle Sports through continued involvement on the sales floor and in the community.

Directed and implemented visual display and merchandising, resulting in an orderly and inviting retail space. Addressed all web inquiries and managed online orders. Provided a comfortable but challenging work environment and promoted retail excellence through exemplary leadership.