Emilie Chatelain: Sales and Marketing Manager in Portland, ME

• Support founders with growth and development of this start-up company • Analyze sales results and production regularly to make sound decisions in growing the company • Operations, Inventory, and Customer Service Manager in addition to Marketing and Sales Coordinator title • Manage all retail accounts to continuously build the brand and increase sales o Secured large retail accounts including REI and Sports Chalet • Manage web orders and retail order fulfillment • Promote company through Sponsorship, Event Planning, Trade Shows, and Community Outreach opportunities • Content management for all social media platforms; email; video; website • Create advertising content working closely with graphic designer • Manage Affiliate sales • HR and administrative duties

•Established culture of and maintained exceptional visual standards for Austin Market •Developed visual merchandising training content for employees •Tracked sales after floor moves and micro changes o2011 Sales ended with an 11% increase oIncreased Climbing department sales by 26%; Women’s clothing after major move increased by 65% in one month •Used various tools to increase buy-in from management team and staff to map and lead all seasonal floor moves •Create in store presentations to reflect an outdoor lifestyle and inspire customers •Ensure signage and marketing is up to date and stored properly •Responsible for fixtures and mannequin placement & storage •Worked through District Visual Manager, Market Planner, and District Director to successfully execute Category Management moves and alignment •Assisted stores in Austin and Houston markets on best visual merchandising practices •Shopped competition for trends and ideas •Visual Team Lead and support for new store openings...