Eric Basangan: CEO / Founder in Long Beach, CA
Eric Basangan
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/592648_637261247937674880.jpeg)
CEO / Founder
Long Beach | United States
Skills
No information
Industries
Fashion
Lifestyle
Outdoor
Skate
Snow
Surf
Summary
Activity
Projects
No information
Work experience
Polymer_
CEO / Founder | 11/2017 - Current
• Developed, planned and managed all aspects of establishing the brand and bringing it to market.
• Manage design, marketing, ecommerce, sales and production.
Apparel Products LLC
CEO / Founder | 05/2004 - Current
• Work directly with wholesale and retail clients to develop and source products in various categories for both branded and private label programs.
• Provided clients with product development, design, sourcing and production solutions to successfully achieve costing and revenue goals.
• Managed client’s pre-production / production processes in compliance with retailer procedures to ensure timely delivery and quality.
• Established long lasting direct partnerships with factories and suppliers in various manufacturing regions.
• Cultivated a diverse client base including: better department stores, mass retailers, discounters and men’s/women’s contemporary and action sports brands.
MICHELLE by Comune
Brand Manager/Merchandising/Marketing Director | 03/2011 - 11/2017
• Implemented sales, pricing and merchandising strategy to gain market share in key department stores: Bloomingdales, Nordstroms, Macy’s and contemporary boutiques in US, Canada and Mexico.
• Updated all aspects of branding, visuals, merchandising and marketing.
• Managed the design, development, merchandising and pricing strategy for all divisions.
• Managed domestic denim development and production from material sourcing, cutting, sewing, wash development and finishing.
• Developed trade show and regional market show strategy and to maximize brand exposure to retailers and boutiques to grow brand distribution.
• Planned, developed and executed e-commerce strategy and significantly increased online sales.
• Upgraded the design, development and production of brand websites, and implemented digital and social media marketing strategy.
• Produced all photo shoots, videos and other visual projects from casting, talent acquisition, logistics, budget management and scheduling.
• Designed and produced all catalogs, lookbooks, signage, POP, linesheets, videos and all other design and marketing printed and web visuals.
• Managed the graphics department providing art direction, work-flow organization and prioritizing projects to maximize staff output.
• Produced capsule collections for brand collaboration with retailers, SMUs and private label programs generating additional revenue for the brand.
• Coordinate with the sales team to support sales goals with retail marketing initiatives.
Lapcos
Brand Manager/Marketing Director | 03/2017 - 11/2017
• Developed branding, marketing and merchandising strategy.
• Created all sales and marketing materials and adapted existing visual assets appropriate for the US cosmetics market.
![Image COMUNE](https://content.malakye.com/media/logos/images/2730.gif)
COMUNE
General Manager / Brand Director | 04/2011 - 11/2017
• Managed operations, human resources, marketing, skate, snow, art and music contributors, design, product development, special projects and production of a men’s contemporary lifestyle brand.
• Managed in-house and independent sales team to formulate sales strategy to successfully achieve sales goals and increase door count each season.
• Directed the creative and management team to adhere to company policies/procedures, manage budgets and operations.
• Planned, produced and managed all events: art shows, concerts, marketing events elevating brand image and promote loyal brand following.
Ecko Unltd / Rocawear
VP of Design / Product Development / Production | 01/2013 - 05/2015
• Proactively handled product all development, design, illustration, pre-production and technical design duties.
• Coordinated design, marketing and sales initiatives with all global licensees to maximize resources and work flow.
• Managed key accounts and developed/designed SMU programs accounting for 20% of gross revenue.
• Developed and implemented procedures to manage the creative team in all aspects of design, product development, merchandising, and production for the re-launch of the brand in Fall and Holiday of 2014.
• Fully responsible for hiring and managing the design, product development, and production teams.
• Hire/train key employees and implement procedures/structures for the departments' go forward plans.
• Achieved department goals to bring the brand to market; generated $10M in revenue during the first year.
Architecture Apparel, LLC
CEO / Founder | 05/2004 - 08/2011
• Founded women’s contemporary clothing brand/private label business.
• Executed all stages of contemporary clothing design and product development, production management, sales and public relations.
• Led a team of independent sales reps in selling the brand to department stores, retail chains and contemporary boutiques nationwide.
LMJ and Associates
Production Manager | 04/1997 - 08/2002
• Responsible for managing, organizing, and overseeing all import production and quality control – implementing new procedures to manage company growth and success for this woven fabric company.
Rustic River, Ltd.
Operations Manager / Production Manager | 05/1995 - 06/1997
• Managed all daily operations, sourcing, and importing of production from China, India, and Pakistan.
BUM Equipment
Merchandising Assistant / Production Coordinator | 04/1992 - 05/1995
• Managed overseas production and sample line development for men’s and young men’s clothing division.
Education history
Long Beach College
Santa Monica College
University of the Philippines
Bachelor of Science in Metallurgical Engineering
Connections
Companies (0)
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