Eric Swisher: Copywriter in San Clemente, CA

• Establishing tone and identity across all platforms for highly-anticipated launch of Amazon-backed electric vehicle startup. • Composing print and digital company communication within every channel, including website and newsletters, vehicle UX experience, Configurator app, social media, employment recruiting efforts and Amazon co-branded partnerships. • Helming infrastructure logistics throughout the organization, including product names, departmental silos, digital commerce architecture, charging network, new and used sales matrix, environmental stewardship initiatives and more.

• Created a free “blogspot” that has evolved into an industry-renowned skateboarding media outlet in spare time with no advertising or corporate sponsorship. • Conducted 100+ of the most respected interviews in skateboarding, showcasing legendary riders, creatives, and personalities. • Collaborated on several high-profile product offerings, including an official signature shoe with Nike SB in 2010, in addition to projects with brands such as Adidas, Dime, Vice, Quartersnacks, Heel Bruise and Transworld Skateboarding. • Recipient of multiple awards, including The Skateboard Mag’s “Website Spotlight” in 2008, and Transworld Skateboarding’s “Blog of the Year, 2012”.

• Conceived all written communication at every level with agility as brand’s first and only copywriter in a smart, cohesive and authentic methodology. • Delivered on the vast array of copy demands to satisfy this upstart’s ever-changing needs, from fully-developed campaigns, brand manifestos and segmented email marketing initiatives to retail activations, blog posts and technical product writing. • Evolved brand strategy and persona for attention-grabbing messaging across all channels to an expanding consumer base. • Conducted data analytics research, A/B testing, traffic audits and SEO enhancement to make the most of every effort.

• Produced full copywriting strategy for launch and first year of the award-winning official @apple Instagram handle through comprehensive tactical analysis and implementation of language, substance and cadence for a worldwide audience. • Executed virtually all copy needs as the only writer on the project, both for the handle specifically and peripheral support. • Conceptualized franchise programming and identity in the formulation of cutting-edge channel experiences.

• Led development and execution of Nike SB digital-first communication strategy based on consumer, brand and marketing objectives. • Spearheaded Nike SB’s Global .com ecosystem from conception to implementation across 54 countries in 18 languages. • Tailored extensive copywriting across all Nike SB category and cross-category platforms to engage every target demographic. • Owned Nike SB’s segmented global email marketing campaign, Nike’s most successful effort company-wide, ensuring the highest creative standards met and most strategic implementations utilized for an open rate 3 times the company average. • Managed day-to-day operations with an immediate team of 3 inner-office specialists and 5 international satellite teams.

Writing, curation and consultation for a variety of brands and content outlets, including Adidas, Nike, Jordan Brand, Vice, Thrasher, Hypebeast, Victory Journal, Complex, Transworld Skateboarding and ESPN.