Eric Freedman: Executive brand & marketing advisory services in CAMBRIDGE, MA

for range of clients including Boston Children's Hospital, Courage, MMB, Mechanica, Genuine, Intrepid Pursuits, Incredible Foods, Sleek Machine, Crushroom, Bevrada, Bluestone Life.

? Generated over $2MM in new client revenue, personally originating 38%. ? Strategic lead of agency C-suite overseeing all brand, communications & creative strategy for award winning integrated agency. ? Successfully authored and implemented insightful, research driven & actionable strategies for all agency clients including NIC+ZOE (women's fashion), Ox (engineered building products), SimpliSafe (DIY home security), Zerto (IT Resilience), Iron Mountain (data management), Audley (custom travel), RESCUE (#1 natural stress & sleep aid brand), Sexy Hair (#1 hair care brand), Quell (100% drug free wearable pain relief) and UNO Pizzeria & Grill. ? Agency lead for pitch, relationship, repositioning and omnichannel brand relaunch for B.GOOD, 70+ store, international farm to table fast casual pioneer.

? Generated over 50MM online impressions via earned media relations in less than 3 months. ? Architected brand strategy for 140+ person full service, digital-first marketing agency with offices in CHI, NY, BOS & SF. Part of the IPG family. ? Designed and initiated activation of agency's first omni-channel brand-building and lead generation marketing plan. ? Identified untapped opportunity with technology partners (Acquia and Sitecore) and executed co-marketing content/blog and social media programs. ? Conducted first ever brand audit with thirty (30) 1:1 client interviews to gauge/score customer experience, inform organic growth and account based marketing approach.

? Generated +$430K in new client revenue in less than three months including P&G, Virgin Pulse, Eastern Bank, Akamai, Uncrate & Thread Group. ? Defined brand strategy for growing, end-to-end mobile design &development studio ? Productized proprietary mobile concept realization process, Intrepid Discovery & Design. ? Analyzed client satisfaction with Intrepid Experience generating NPS benchmark.

? Sales and marketing lead of core management team together raising over $50MM in funding including Polaris and Flagship, two of the nation's leading life sciences VC's. ? Conceived and led commercialization of perfectly free, allergen free frozen bites product. ? Drove +$2MM in revenue and secured national distribution in +20K accounts for revolutionary air-based energy product, AEROLIFE ENERGY. ? Generated 600MM+ earned impressions for AEROLIFE, including Fast Company, WIRED, CNN, Entertainment Tonight, Good Morning America, Conan O'Brien, Ellen, Jay Leno. ? Increased AEROLIFE ENERGY rate of sale by 40% via cross-channel shopper marketing. ? Repositioned AEROLIFE air-based smart nutrition technology under cohesive, unique and relevant brand platform/ID and commercialized six (6) new natural channel compliant products ? Rearchitected AEROLIFE.COM to positive ROI D2C channel with continuity/CRM program. Site awarded Outstanding Achievement 2014 Interactive Media Awards & Internet Retailers Hot 100. ? Established Incredible Foods licensing and commercialization partnership with Stonyfield, world's largest organic yogurt company, for Stonyfield Frozen Yogurt Pearls. ? Secured top tier media coverage for Incredible Foods Frozen Yogurt Pearls including NYT, LA Times, USA Today, Fast Company, Wired, Boston Globe, CBS & Fox News. ? Awarded 2014 TIME 25 Best Inventions, 2015 Edison Awards Gold, World Dairy Awards 2014 "Best New Concept", "Best Ice Cream/Frozen Yogurt" & "Best Dairy Packaging."

Symantec Health, Fullbridge, Fast Company, Misa Digital, American Heritage Dictionary, Partners In Health, Branding Forward Project, AeroShot Energy, Boston Beer Company ? Developed 360° launch for AeroShot Energy including naming, brand ID, packaging, website/ecommerce, collateral, sales/trade support, advertising & engagement strategy. ? Conceived and architected the Branding Forward Project, a research driven collaboration between Mechanica/Fast Company revealing insights from real-world experiences of hundreds of forward-thinking marketers. Designed to help business share knowledge and capitalize on opportunities of the changes affecting the world of brand development. ? Drove brand strategy development, repositioning and internal inspiration tools for Boston Beer Company/Sam Adams to reignite relevancy and heritage with the craft beer community ? Repositioned Houghton Mifflin's iconic American Heritage Dictionary, conceived and executed social media program for launch of new AHD5. youareyourwords.com ? Executed global launch of Misa Digital guitar @ CES & NAMM including brand strategy, site UEX, social media, PR & trade show. Gained tier one press coverage via NBC, NYT & Engadget. ? Led comprehensive strategic development initiative for Symantec Health including brand positioning, architecture, contact strategy, website redesign and lead generation.

(RED), Cadillac, Stop Handgun Violence, Rockport ? Managed 10 person interactive account group to best position agency for ongoing growth, innovation, engagement in the channel and deliver integrated solutions. ? Directed interactive responsibilities for Cadillac including launch of the 2010 SRX Crossover - the largest single digital investment for Cadillac at the time. ? Oversaw US launch of (RED) including brand positioning & cross channel campaign ? Increased aided brand awareness from 3% to 32% in first four months ? Organized new (PRODUCT)RED partner acquisition efforts (Dell, Microsoft), target segmentation and 07 business plan development ? Executed first ever brand paid media program including NYC pop-up, The (RED) Store ? Led strategy, creative & activation of (RED)NIGHTS/Live Nation concert series ? Expanded relationship to (RED)WIRE, (RED)NIGHTS, JOINRED.COM & holiday pop up ? Guided brand evolution for Rockport leading to launch of integrated campaign, articulation of co-branded Adidas Torsion product and the brand's first ever online advertising. Heralded by executives as "The best advertising Rockport has ever done." ? Led development of '07-08' Stop Handgun Violence integrated campaigns including website, blog outreach, print, and the infamous 256' long Mass Pike billboard garnering over 6MM PR impressions. Awards/Accolades: Silver Clio ? Spearheaded development and launch of highly praised modernista.com. Awards/Accolades: One Show Gold, Bronze Clio, Best in Show Hatch, Webby Awards and SXSW Web Awards finalist. Selected for Communication Arts Interactive Annual, ID Design Annual, D&AD Awards

GameTap, Four Seasons Hotels & Resorts, Four Seasons Residence Clubs, Panera, People Magazine, Simms Fishing, RL Winston Rod Co., Griffin Museum of Photography ? Oversaw 20 person integrated team for $15MM launch of GameTap-Turner's broadband gaming subscription service: ? Increased awareness +18%, traffic +5% and subscribers +8% over YE projections ? Directed Integrated launch campaign including national print, brand and DRTV, interactive, website, Live Nation experiential tour, viral, design and sales/partnerships ? Pioneered Mullen's first brand entertainment development of 70 short videos for viral, original programming, consumer/trade events, and broadcast