Erica Ojeda: FREELANCE WARDROBE STYLIST

Manage branding for clients such to create new content and strategize existing content to convey cohesive storytelling. Apply strategic consultative selling to complex assignments for clients such as using compelling presentations to communicate vision and aid in negotiation with potential buyers. Steer the creative direction for clients in areas of product development and production through fabric/trim sourcing, quality control, sustainability, e- commerce management using integrated platforms, and visual merchandising support. Lead the vision for competitive product positioning to continually reinforce point of difference including assortment architecture, pricing and innovation pipeline

Cultivated individuals' image through trend awareness and effective communication in all client interactions; acquired extensive sales experience with integrated platforms exclusive to Nordstrom as well as Salesforce and Trello. Self-sourced clientele by producing events to develop new business opportunities Spearheaded sales growth with existing clients and increased this business by 70% year over year. Produced events that strategically brought prospective users to in-house events that enriched company client base.

Conducted market research and created an organizational weekly sales strategy that was used to increase visibility and profit margin. Led a team of 5 sales professionals through the implementation of this sales strategy and achieved seasonal targets that resulted 60%+ increases in revenue and a significant increase in new account generation. Maximized sales growth through account development, elevated client experience both within and outside of the organization, strong communication skills in both individual and group settings, and ability to multi-task and prioritize.

Compiled and presented market intelligence reports and created content for weekly trend forecasts. Identified and analyzed overarching trends using insight and innovation and knowledge of market. Employed practical initiatives with the purpose of optimizing profit and gross margin goals.