Erica Ojeda: FREELANCE WARDROBE STYLIST
Erica Ojeda
FREELANCE WARDROBE STYLIST
United States
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Summary
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Work experience
Erica Ojeda
FREELANCE WARDROBE STYLIST | 01/2019 - Current
Manage branding for clients such to create new content and strategize existing
content to convey cohesive storytelling.
Apply strategic consultative selling to complex assignments for clients such as
using compelling presentations to communicate vision and aid in negotiation with
potential buyers.
Steer the creative direction for clients in areas of product development and production through fabric/trim sourcing, quality control, sustainability, e-
commerce management using integrated platforms, and visual merchandising
support.
Lead the vision for competitive product positioning to continually reinforce point of difference including assortment architecture, pricing and innovation pipeline
Trunk Club
SENIOR STYLIST | 06/2018 - 01/2019
Cultivated individuals' image through trend awareness and effective
communication in all client interactions; acquired extensive sales experience
with integrated platforms exclusive to Nordstrom as well as Salesforce and Trello.
Self-sourced clientele by producing events to develop new business
opportunities
Spearheaded sales growth with existing clients and increased this business
by 70% year over year.
Produced events that strategically brought prospective users to in-house
events that enriched company client base.
EM Productions
SALES MANAGER | 03/2015 - 12/2016
Conducted market research and created an organizational weekly sales
strategy that was used to increase visibility and profit margin.
Led a team of 5 sales professionals through the implementation of this sales
strategy and achieved seasonal targets that resulted 60%+ increases in revenue and a significant increase in new account generation.
Maximized sales growth through account development, elevated client
experience both within and outside of the organization, strong
communication skills in both individual and group settings, and ability to
multi-task and prioritize.
Directives West
MARKET ANALYST | 06/2013 - 03/2015
Compiled and presented market intelligence reports and created content for
weekly trend forecasts.
Identified and analyzed overarching trends using insight and innovation and knowledge of market.
Employed practical initiatives with the purpose of optimizing
profit and gross margin goals.
Education history
FASHION INSTITUTE OF DESIGN & MERCHANDISING
Bachelor of Fine Arts
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