Erik Soto: in CULVER CITY, CA
Erik Soto
CULVER CITY | United States
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Summary
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Work experience
HATCh Inc.
ACCOUNT EXECUTIVE | 09/2019 - 05/2020
• Ensure achievement of proper assortment in seasonal bookings, immediate sales to a
planned budget amongst six brands.
• Account management with 3 e-commerce majors accounts as well as independent
retailers (200 accounts) nationally as well as global.
• Successfully identified target accounts and territory opportunities to further brand
presence as well building account list to the agency
• Leveraging Product Merchandising experience to build a strong relationship within each
brand, by properly planning sales, product projections and assortment planning
TOMS Shoes
Product Line Manager/Merchandiser- The Venice Collection | 07/2017 - 08/2019
• Oversaw and managed a global footwear subcategory 0 to currently 17M dollars in year
1 and globally forecasted at 34M dollar at year 2/Season 4 (FW 2020).
• Developed a global strategy from line creation, marketing, creative direction and sales
distribution aimed to introduce TOMS product and movement to Gen Z in an authentic and
genuine approach.
• Managed a team of four, setting expectation from seasonal Go-to market calendars.
(Product Developer, Men’s Designer, Women’s Designer and Merchandise Coordinator)
• Collaborated with cross-functional teams globally managing sale-in line sheets margin
line sheets, pricing architecture, sell in tools and product marketing initiatives.
• Lead design and development from R&D, design briefs, design architecture, margins
and cost.
• Presenting seasonal kick offs, initial line review, major account pre-lining , final line
review and brand conference to global sales teams and distributors.
• Knowledge in strategically finding product/ marketing partnerships that align with the
TOMS ethos, managing initial outreach, deal point memo, license agreement to product
execution and marketing efforts.
TOMS Shoes
Product Merchandiser/ Developer- Eyewear | 01/2011 - 06/2017
• Worked with Global Category Director and Global Sales Director taking a year one <1M
business, leaving in year 6 at 13M.
• Managed and created four Go-to-market calendars including a sunglass
fashion calendar and optical specific calendar.
• Managed all eyewear suppliers; raw materials (lens, plastics and hardware)
packaging, full production factories and PO management.
• Lead design and development from R&D, design briefs, design architecture margins
and cost.
• Presenting seasonal kick offs, initial line review, major account pre-lining
final line review and brand conference to global sales teams and distributors.
• Developed and designed all SMU/Partnership collaborations DTC, majors and global
brand partnerships.
• Created and implemented standards in BOM creation, CAD linesheets, sale-in line
sheets, margin line sheets and sell in tools.
• Traveled 6+ times a year to Asia/ Europe for development, optical tradeshows and R&D.
Primary liaison between eyewear division and other internal departments including
international sales, logistics/supply chain, and creative teams.
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