Erin Carenzo: in Carlsbad, CA

18 years 10 months • Drove brand creative, account management, and large-scale project budgeting for world-renowned film studios, television networks, and international commercial clients. • Managed operating budgets and monitored financial reporting for efficiency, accuracy, and ROI. • Pitched, produced, wrote, and directed multimillion-dollar eLearning courses with best-selling authors such as Deepak Chopra, Eckhart Tolle, Martha Beck, Dr. Andrew Weil, and Dr. Shefali Tsabary. • Pitched, produced, wrote, and directed multimedia campaigns, commercials, and digital content for properties including the Oprah and Deepak 21-Day Meditation Experience, Disney Princess, the Olympic Games, Harry Potter, Looney Tunes, Scooby Doo, DC Comics, and Michelle Obama's Let's Move campaign. • Hired, managed, and developed teams of writers, producers, art directors, designers, digital staff, project managers, contractors, and vendors. • Oversaw pre- and post-production processes, budgets, and team work flows and assignments from project conception through final delivery. • Cultivated strategic partnerships, determined revenue sharing structures, negotiated new content distribution channels and contracts, and managed legal clearances. • Wrote scripts, ad and social media copy, blogs, email campaigns, and presentations.

1 year 6 months • Conceptualized and managed the creation, development, and launch of product offerings, including eLearning and live experiences, apps, and digital products. • Hired and led digital staff, project managers, designers, writers, shoot crews, contractors, and large cross- functional teams. • As a member of the Executive Leadership Team, helped to determine company-wide initiatives and rollouts, including departmental reorganizations, product development, and the customer journey. • Set financial targets for product launches and managed departmental budget of over $3MM annually. • Determined revenue sharing structures and negotiated contracts with talent and agencies. • Established relationships with thought leaders and partnered to create new eLearning experiences. • Oversaw educational platform development, design, migrations, updates, and feature releases. • Wrote eLearning content, video scripts, web and social media copy, marketing emails, and proposals. • Worked closely with marketing team to develop product sales and branding strategies. • Directed shoots, oversaw art direction, and managed pre-/post-production. • Developed project management procedures and delivery timelines.

9 months • Led content strategy and determined design for new digital division. • Developed and managed the creation of eLearning courses, videos, and digital content. • Hired and managed digital team, contractors, and vendors. • Produced and directed shoots and oversaw art direction. • Wrote eLearning content, web and social media copy, marketing emails, press releases, and proposals. • Managed pre- and post-production work flows, assignments, and delivery schedules.

2 years 1 month • Drove marketing strategies and brand identity for international children's non-profit. • Oversaw production and creative for A-List celebrity-supported galas, press events, and fundraisers. • Wrote broadcast, social media, and print ads, fundraising campaign copy, web copy, and press releases. • Managed public relations campaigns and media relations with local and national outlets. • Organized fundraising guilds, intern program, and event volunteers.

2 years 6 months • Wrote, produced, and directed broadcast and digital campaigns, sizzle reels, and music videos. • Traveled extensively with Disney live shows and original movies to create promotional content for Disney marketing team and company executives. • Managed pre-/post-production staff and contractors, and supervised shoot crews.