Eugene Fierro: Brand Manager / Director of Global Wholesale Operations in Long Beach, CA
Eugene Fierro
Brand Manager / Director of Global Wholesale Operations
Long Beach | United States
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Summary
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Work experience
Lucky 13 Apparel / Blue Sphere Industries
Brand Manager / Director of Global Wholesale Operations | 01/2016 - Current
· Responsible for ensuring that the company’s product lines resonate with current and potential customers.
· Continuously monitored marketing trends and kept a close eye on competitive products in the marketplace.
· Regularly meet with customers and senior management, management of a team of junior marketers, in addition
to finding new creative revenue streams.
· Responsible for developing and executing marketing campaigns
· Also in charge of managing and developing P&L and driving market growth
· Prepared sales and marketing strategies, focusing on efficiency and cost-effectiveness
· Global sales distribution and key account management
Costume Evolution, Inc. by Clearstone Co., Ltd. JAPAN
Buyer / Director of Global Wholesale Operations | 01/2011 - 01/2016
· Established sales revenue of $1.85 million in my first year. Negotiated contracts for sales and
material buying as required, enabling effective operations and customer/supplier relations.
· Executed the movement of products into the country in accordance with organizational policy, and
to comply with relevant laws and process.
· Prepared relevant documentation and implemented import strategy for the efficient, cost-effective
execution of all import/sales activities.
· Audited financial processes, transactions, and operations in accordance with policy and law, and to
optimize cost-effectiveness of activities.
Artistic Iron Works LA by SK Welding, Inc
Director of Operations and Business Development | 10/2007 - 04/2009
· Tripled company's client base and streamlined operations increasing profitability, resulting in gross
annual revenue of $1.4 million. Developed company into the premier architectural metal
design/fabrication service in Southern California. Created and implemented new marketing and
sales dynamics, as well as, streamlining production and operational procedures
· Design, development, and implementation of new marketing and sales dynamics, as well as,
auditing and streamlining of warehouse production and operational procedures resulting in
increased revenue generation.
· Material purchasing and inventory control. Hiring and training of new sales department staff.
· Proficient in use of Goldmine, Adobe InDesign, MS Excel, Microsoft Office software.
Major League Soccer - Club Deportivo Chivas USA
Senior Business Development Executive | 07/2005 - 10/2007
· Constantly exceeded sales quotas by marketing and selling new season tickets, corporate group
tickets, corporate sponsorship/advertising packages, theme/industry programs, and community
partnerships. Averaged $30,000 in new sales per week.
· Served as a key associate that set the all-time standard of corporate sponsorship revenue for the
league in both the inaugural season and the following season (2005 and 2006)
· Officially recognized and honored with the league-wide, MLS 2006 Most Improved Sales Team
Award during the second season of team's existence
· Experience in selling and fulfilling corporate sponsorship elements in stadium as well as developing
marketing materials, media programming, and website advertising.
· Personal sales activities set the all-time standard for corporate sponsorship of an MLS club in the
inaugural season.
· Proficient in use of Archtics, Goldmine, Adobe
Village Voice Media Holdings
Media Sales Manager | 12/2003 - 07/2005
* Constantly surpassed sales quotas; generating over $18,000.00 in new sales per week.
* Corporate wide recognition and honored as the rookie top revenue producer for the entire media network. Top Place in highest bracket of
North American network for locations grossing over $8 million in annual revenue.
* Audited operations to maximize revenue streams for national print and internet media sales, including account management for Village Voice
Media in the Greater San Francisco Bay Area.
* Ranked first overall in the company for self-sourced business.
* Awarded promotion to Sales Manager of Vacations/Getaways section of the periodical. Managed and directed sales training of associate sales staff for Vacations/Getaways sections in the network of publications.
* Oversaw national sales planning and presentation of proposals to clients.
* Sold online and print advertising inventory nationally, into eleven major media markets
Education history
University of South Florida
Bachelor's Degree | 1992 - 1998
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