Fabien Auger: Senior Marketing Manager in Los Angeles, CA

Business France | French Embassy Develops 360-degree marketing strategy for French luxury SMBs to expand within the US. Converted prospects into clients and generated $500k+ in B2B revenue. Builds yearly action plans for French companies with CEOs, Founders, and VPs of Brands. Works cross-functionally with Business Development, Legal, and PR Teams. Creates dynamic email campaigns, press releases, brochures, website & social content. Adapts for US audience. Spearheads French Design Days: annual 4-day conference in NYC during ICFF trade show. Brought 300+ architects and interior designers to meet delegation of 11 French artisans. Grows network database for new business development with high-profile French companies and agencies. Provides industry expertise on pricing and US product compliance. Negotiates strategic partnerships and drop-shipping solutions with 3PLs.

North America Increased brand awareness of 150-year-old French Luxury Porcelain company to younger demographic. Grew annual sales to $3 million+ in revenue. Developed jewelry collection in partnership with Iris Apfel and in-house designers. Calculated pricing and MOQs. Owned Marketing Budget and Marketing Calendar. Controlled costs on trade shows, special events, promo campaigns, and VIP Sample program. Led development, tiered pricing, launch timeline, and content marketing for custom projects: Michelin Star Chef Daniel Boulud tableware, Guerlain Skincare Capsule, and Artists' Edition Series (Jeff Koons, JR, Calder, and Miró) Re-designed tableware packaging to be more cost efficient and eco-friendly. Managed Key accounts Neiman Marcus, Bloomingdales, and Macy's; incentivized retailers and Sales Reps. Optimized SEO & paid social for higher ROI in retail marketplaces. Work experience

Manhattan Upscale champagne lounge yielding $1 million+ revenue in its first year. Established dining concept, menu selection, and interior design & architecture. Developed digital marketing for Corporate and Private Events. Monitored culinary industry and social media trends; constantly tested new ideas while staying on-brand. Communicated frequently with 10 staff members to ensure service & sales objectives executed to the highest standards.

With CFO, integrated Marketing strategy into financial profitability models to turnaround company from $40 million loss to long-term profitability. Shifted analysis to US trends. Reduced spend by restructuring buying process & expediting slow-moving inventory to outlets. Recognized exponential profit opportunity with online platforms and conceptualized brand's 1st e-commerce site.

Increased Accessories Category revenue from $2mil to $10 mil. Retargeted products to proper user groups, produced seasonal marketing materials, and created Universal Product Database.

Main contact for prototype development and product lifespan for top clients Jaguar, BMW, and Porsche.