gabriela hernandez: Sr. Brand Manager Sprite in Mexico

Deployed 2021 Annual Brand plan Mexico strategy in just 2 months with 2 new initiatives to ensure brand targets. Responsible for Sprite business in Mexico by developing medium and long-term brand strategy, strengthening brand equity, creating media and communication strategy to bring innovative campaigns to life, securing portfolio Management, defining innovation, pricing and promotion strategies and achieving a flawless execution in POS through a consistent go to market plan. Working collaboratively and making business decisions about future direction based on performance and ROI to Ensure LATAM objectives. Accountable of understanding consumer insights and worldwide trends in 5527605414 order to identify key issues and opportunities for profitable brand growth and design continuous Gabriela.hernandez.campuzano@hotmail.com innovation through new proposals to capture business opportunities with a long-term brand plan.

Drove Fresca 2019 sales up to 4% vs market 2% FY result and led 2020 sales increase above with 7 years of experience in other KO fruit sparkling brands. brand building within different Accountable for leading mid-term Brand Building and growth strategies through integrated consumer experiences, working closely with the system (Marketing Execution, Operations, Marketing, Legal, categories such as Personal PAC, SRA, ) and externally (bottlers / agencies). Care, Sugar confectionary and Responsible for Brand Tracking within Sparkling Drinks Market: Volume and profit performance, Market Share evolution, KBIs analysis and identifying growth opportunities. Sparkling Drinks. In control of go-to-market commercialization plan, tailor-made trial activities and managing Media strategy to ensure maximum and relevant brand visibility, TV Campaign, as well as Print, Digital, Passionate for building brand's love, always Endorsements and PR as a local jewel to guarantee a solid P&L variables and sales increase. a result driven and making things happen

Launched first youtuber (YUYA) co created shampoo in the world, that turned into most sold sku for the Brand and lead to a second launch, leaving Sedal as the first Brand releasing