gabrielle oldaker: Various projects on a freelance

approach for omni-channel direct-to-consumer digital campaigns and Aug 2017 - present partnerships. KEY ACHIEVEMENTS Various projects on a freelance basis to develop deep cross o Evaluated and recommended approach for omni-channel digital campaigns through a dedicated direct-to-consumer marketing plan aimed functional skills at subscriber growth resulting in YOY increase in paid subscribers by 110%. o Re-defined business process and identified required resources, including KEY CLIENTS: personnel and innovative technology to drive growth. Multi-platform sustainability o Initiated, pitched and secured new B2B partners, resulting in 200% increase in publisher Pip Media. yearly advertiser revenue. o Reviewed and developed digital content marketing strategy resulting in Redefined subscriber revenue YOY increase in social audiences of 130%. strategy and increased o Directed and transformed overall brand strategy, market intelligence, and revenue per subscriber research as well as customer-centric activities that contributed to company Secured new partners growth of 60% annually. including Bank Australia, Stridestore.com.au, The fermentary.com.au

releases via studio marketing, while overseeing the identification of lifecycle revenue targets and managing the associated fiscal responsibilities. KEY ACHIEVEMENTS o Champion local brand positioning and associated integrated partnerships and marketing communications strategy for Searchlight Pictures, resulting in new franchise strategy for Disney. o Redefined cross-discipline process for the non-franchise team, significantly increasing productivity and efficiency. o Developed 20+ strategic marketing plans resulting in 98% achieved. o Championed strategic review of media planning approach to non-franchise films, resulting in significant added value and efficiencies. o Determined initial creative positioning using key stakeholders, market research and collective experience ensuring maximum consumer engagement. 2. Go Marketing Established a brand and marketing consultancy with a focus on providing start- ups with audience engagement and partnership strategy. Establish brand Director marketing, content, digital and business strategy, review and recommend

for local originals and independent film portfolio including Marketing & Distribution lifecycle go-to market strategy of all original films and TV content (trade and consumer) as well as alternative release strategy for home entertainment titles. Manager Marketing Lead for Roadshow Rough Diamond TV productions. Local Originals (Feature KEY ACHIEVEMENTS Film & TV) o Promoted with an emphasis on increased stakeholder management and Mar 2018 - Oct 2019 global distribution set up plus leadership of larger team. ORIGINAL PRODUCTIONS: o Oversaw the "second stream" content distribution committee aimed at Breath growing acquisition revenue and alternative distribution models (Subscription Video On Demand, Transactional Video On Demand). Go! RAMS o Facilitated and nurtured relationships with the creative community The Dry (writers, directors, actors, producers, etc.), screen industry and 3rd party Penguin Bloom production companies resulting in a pipeline of new content. Romper Stomper (Stan) o Established brands and commercial modelling from the ground up Les Norton (ABC) including researching consumer insights, positioning, target audience, Australian Gangster (Seven Network) through to associated digital and creative strategy impacting success from pre-production through lifecycle release of product. CONTENT PLATF ORMS: Google Play, Stan, ABC I-View, o Launched and managed innovative global marketing campaigns for Foxtel, YouTube Movies, Fetch, original series across multiple platforms resulting in over forecast results for Telstra 90% of all original content. o Established strategic brand and partnership framework to inform funding Over 70 performance marketing applications, marketing and communication strategy resulting in added campaigns for D-TV or home entertainment releases promoted value from commercial partners in excess of $2M. across Facebook, Instagram, o Delivered industry first A/B digital creative test, resulting in maximising box Google Video & Display office performance. Roadshow Films Oversaw the local originals and independent film portfolio (AU/NZ). Defined the 3. Product Marketing Manager strategic marketing direction, consumer and trade, led the planning process Local Originals & through brand and strategy development, paid media, events & activations, promotions, sponsorship, publicity, content selection, trade marketing, digital and Global Content social, web and CRM, creative, events and channel selection. Aug 2014 - Mar 2018