Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Wake

Pop culture

Sports enthusiast

Family and friends.

Brand Creative Lead at West Coast Cure

Creative & Design

With more than 20 years of experience in creative leadership, I have proven the ability to create a vision, establish a global brand direction and execute concepts & campaigns all the way through the finish line. I am a builder of brand campaigns in health and wellness, esports, action sports, CPG, and beverage industries. Brands including West Coast Cure, Ghost Gaming, Boost Mobile, Jose Cuervo, Tecate, Heineken, Frito-Lay, Pepsico, Electric Visual, Darkstar Skateboards, Vision Street Wear and more.

• Experience in facilitating field execution based on creative strategy.

• Growth of market share in a highly competitive landscape.

• Exceptional time management skills in a fast paced, mobile environment.

• In-depth understanding of leveraging consumer trends for demographically driven markets.

• Active in assuming the role of a leader to build effective creative with outstanding visual appeal.

Owner | Creative Director

• Collaborate with all departments at Ghost Gaming to create original graphic content for the company’s website, social media and all marketing materials.

• Communicate with senior management to develop the brand visual identity that reflects the company’s core values, ideals and tone of voice.

• Ensure brand look and feel is consistent across all platforms. Hands-on direction and creative interpretation from photoshoot management through finished and executed creative. 

• Develop original artistic concepts with marketing team from concept to completion.

• Review graphic materials to assess their validity and appropriateness for the brand.

Design Lead

Senior Designer + Brand Creative Lead

• Developed, designed and executed the marketing strategy on out of home creative based in current trends of music, action sports and urban culture.

• Collaborated and executed with marketing counterparts to create product stories for various devices in the Boost Mobile portfolio.

• Digital creation and production for front-end development and social media content.

• Active Collaborating and brainstorming in a creative team environment to establish cutting edge and innovative design campaigns across all platforms.

Senior Graphic Designer | Contractor

• Developed creative concepts, managed photographers and creative partners for various projects with the Frito Lay Brand Team.

• Present concepts to senior leadership members of the various brand teams at Frito-Lay and Pepsico for generating creative alignment.

• Formulated and delivered key designs for print, digital, social, environmental and experiential campaigns in a fast paced, evolving environment.

• Mentored junior staff and directed designers to deliver exceptional on brand creative.

Art Director

• Provided digital art direction for various brands across the Frito-Lay portfolio.

• Collaborating and brainstorming in a creative team environment.

• Present concepts to key members of the various brand teams at Frito-Lay.

• Part of the initial creative team for the first internal digital design creative agency within Frito-Lay.

Digital Art Director | Contractor

• Managed creative process with studio in agency setting for multiple campaigns and client presentations including conception, design, and final art production.

• Aligned with copywriters and marketing counterparts, reviewing briefs and developing stunning creative.

• Directed and coordinated 360 advertising campaign for Jose Cuervo brand from concept to completion.

• Worked with integrated team to develop creative concepts for all marketing and advertising.

• Developed various marketing and branding collateral while managing budgets, vendor relations and international needs.

• Led photo shoots and imagery packages both location and table top from concept to completion for merchandising, product and advertising campaigns.

Senior Graphic Designer

• Designed all marketing, apparel and hard goods creative, improving brand awareness for Darkstar skateboards.

• Supervised, managed, and designed for Warner Brothers Home Video account, domestic and international marketing collateral, and all DVD related artwork.

Graphic Designer

Find out detailed information about garrett kronick, Brand Creative Lead at West Coast Cure in Huntington Beach, California

garrett kronick: Brand Creative Lead at West Coast Cure in Huntington Beach, California

garrett kronick

Kronick Kreations

West Coast Cure

Ghost Gaming

Boost Mobile

ProPac Marketing

Frito Lay - PepsiCo

Cultur8

Electric Visual

Dwindle Distribution

POV Entertainment Design

San Diego State University

Pacifica High School