Garrett Wood:

- A/B & Multivariate testing - SEO/SEM, AdWords, Google Analytics, - Solved for $350M cash flow problem by designing new consumer banking DataStudio program + product, presented to executives, approved for product development - Regression Modeling in R - Facilitated development of product marketing strategy based on trends, - HTML and CSS experience in emailing consumer insights, and business objectives and web design - Created financial sensitivity analyses with sale trend data within SQL for targeted demographics to better understand probable outcomes of cash flow banking - Digital Marketing Automation product - Domo Data Analytics Software - Composed business plans and storytelling for five emerging products to be - Win/Loss Analysis utilized in internal pitching - Consumer Interviews - Qualtrics Survey Design

Marketing Insights Project at Maverik - Achieved over 35% avg. growth in search engine traffic for clients using Google Inc. Analytics, various ad-spend strategies, HTML tagging, etc. - Customer survey design and - Developed online branding strategies, website CMS design, and marketing implementation using Qualtrics automation for 100+ brands and businesses, concurrently 2nd Place - Game Day Analytics - Designed a company-wide data visualization reporting tool for clients and Challenge employed that tool to implement changes in SEO strategies - Analysis of 700K Tweets and Super - Performed web and market research (competitor evaluation, SEO tagging audits, Bowl LIV Ads etc.) to implement more useful custom campaigns and better the customer journey Financial Analysis Fellow at Sorenson

Tableau Data Visualization - Led small teams to redesign website functionality and improve sales flow, - Salesforce analytics SEO, and UX based on data analysis and tracking - Google Suite - Built and maintained customized marketing dashboards

based on landscape analysis - Personally generated 25% of all sales by implementing improvements in tri-state Graduate Teaching Assistant marketing strategies and customer service; trained 7 new sales representatives - Strategic Business Management leading to an increase of $75K in yearly sales revenue Vice President - Grad Sustainability Club