Gary Marcoccia: Co-founder in Park City, UT

* Produced over $20 million in sales as an affiliate partner for leading retailers and direct-to-consumer brands. * Secured and maintained long-term affiliate service contracts with prominent e-commerce brands, including OLIPOP , with a proven track record of success (case study available). * Developed innovative strategies to optimize affiliate performance, resulting in consistent revenue growth and increased brand loyalty.

* Designed and advised on the revenue framework for Microsoft's affiliate publishing initiatives. * Established key performance indicators (KPIs) and a comprehensive reporting scorecard to effectively evaluate advertiser and brand performance. * Collaborated with cross-functional teams to implement data-driven strategies, optimizing performance and scaling publisher revenue.

* Spearheaded go-to-market strategy, promoting SaaS awareness and achieving sustained growth from startup phase. * Directed the development and launch of the network’s MVP, positioning AvantLink as a leader in affiliate marketing for e-commerce. * Created strategic partnerships and industry alliances, enhancing market presence and driving long-term profitability.