Gordy Hirsch: Creative Director in Conifer, Colorado

Leading concept development, creative strategy, and brand storytelling from business goal to execution for a $4B health tech startup.

Founded in 2017 with the belief there was a better (and way more fun) way of working that prioritizes collaboration and transparency throughout every step of the process. We were a team of 3 consisting of me and 2 account leads. • Led the creative team, strategy, planning and execution for the following clients: Eddie Bauer and Taos Ski Valley. • Developed a social media structure for Eddie Bauer. Specifically launched the #WhyIHike campaign which resulted in 100k+ tags in the first month. • Revamped Taos' brand position and launched a successful campaign, resulting in a 36% rise in Colorado visitors.

A tech startup in the healthcare industry, specializing in revolutionizing the flexible workforce model. I was a member of the Senior Leadership Team and reported to the Chief Strategy Officer. • Developed a brand strategy and identity to reflect the company’s mission of empowering healthcare professionals and modernizing hospital staffing to both our key audiences (healthcare facilities and healthcare professionals). • Created scalable brand systems, including messaging guides, visual toolkits, and campaign templates ensuring creative consistency and operational efficiency. • Partnered cross-functionally with growth, product, and clinical teams to align brand storytelling with business goals, internal culture, and market trends. • Directed and motivated a team of seasoned art directors, copywriters, designers and freelancers to help them achieve their full potential.

Hill Aevium (now The Blackbird Agency) hired me to build an exceptional creative team for elevated campaign output. • Modernized agency creative operations, introducing streamlined processes, brand guidelines, and creative briefs to improve clarity and delivery timelines. • Acted as a strategic partner to clients, translating business objectives into breakthrough creative that strengthened brand equity and drove engagement. • Additionally, served as the agency producer to estimate, triple bid, produce and deliver all deliverables regarding photography, video and radio. Responsible for pre and post-production.

A collaboration between master fabricators, expert bicycle painters, wood, leather, fabric and metal workers. All working to build the best bicycle you will ever own. • Developed and implemented a multi-channel marketing strategy spanning experiential campaigns, product launches, social media, email, and events fueling consistent growth in DTC engagement and sales. • Increased traffic to speedvagen.com by 188%, resulting in 64% increase in sales.

I was hired to differentiate and improve this health and wellness-focussed-boutique agency. • Co-led with the Creative Director the strategy, planning and execution for the following clients: Eating Recovery Center, Connect For Health Colorado, AAA Colorado, The Colorado Wildlife Council, Rocky Mountain Health Plans, P2Bi Investors and The Fifty (Award show).

An agency, specializing in experiential marketing that used AOR contracts to build schools in countries of need with sole purpose of winning a Nobel Peace Prize. • Led the creative team, strategy, planning and execution for Microsoft.

I was hired specifically to differentiate and elevate this boutique agency. In my nearly 5 years we boosted agency awareness with a 150% increase in agency awards that lead to client satisfaction and agency brand positioning. • Boosted the agency's productivity by implementing a new creative brief process, strategy and planning phase and raised the creative bar as a whole - resulting in increased client satisfaction and securing $5.3MM in revenue growth. • Led and motivated a team of experienced art directors, copywriters, designers, and creative professionals. Simultaneously served as the agency producer, overseeing the estimation, triple bidding, production, and delivery of all photography, video, and radio deliverables, spanning pre and post-production phases.