Hadi Hanafi: Creative Lead in Singapore, X1

• Managed and designed brand content to engage users across key social media platforms – Instagram and Facebook • Developed creative concepts from inception to implementation for multiple projects and campaigns including web, digital, print design and visual merchandising • Reviewed work quality of creative team in production of web, print and digital marketing collateral • Managed and designed EDM newsletters through Klaviyo platform which saw an estimated 8.41% increase in the average CTR • Photography – including lifestyle images, website product listing images, stop motion, and working with external collaborations

• Assisted in production for Spring/Summer 2018 collection in pattern cutting/making and embroidery development • Aided in toile-making for next season’s collection • Runner for production team in Bali, translating Bahasa to the UK designers • Assisted in handling of shipment and packing for stockists in China and Singapore

• Worked in a leading company in the accessible luxury retail sector, delivering the highest level of service to high profile customers and maintaining VIPs • Assisted in seasonal visual merchandising • Achieved Best Monthly Salesperson 5 months in a row • Maintained excellent records of monthly Unit Per Transactions

• Assisted Creative Director in Spring/Summer 2014 collection in draping and pattern cutting/making • Sewed toiles and sample pieces at production house • Collection was showcased at Coterie Tradeshow TMRW in New York, Seoul Fashion Week 2014 and Singapore Digital Fashion Week 2014 • Retailing