Hasan Ali: Marketing Specialist - Data Backup Services in Sherman Oaks, CA

I am responsible for designing, developing and executing marketing programs targeting existing and prospective partners, value-added resellers and customers across North America, Europe and Australasia. These programs include: direct mail and email marketing, lead generation, promotions, content creation, webinars, partner conferences, events, sales support, and training. Additionally, I spearhead the mergers and acquisitions content creation and communicating process including of over 15 acquisitions worldwide. I also initiate and implement a plethora of cross sell campaigns with other j2 brands and departments targeting IT decision makers and VARS.

I planned, managed and optimized the email-marketing program by designing and updating the email-marketing calendar, coordinating with various departments, developing metrics for optimization and driving email acquisition and revenue. Additionally, I oversaw the Affiliate marketing program that included recruiting new publishers, converting active publishers to productive publishers, developing marketing incentives, improving performance and reconciling orders. I also compiled, analyzed and presented weekly and monthly performance reports by individual marketing tactics, assessed new marketing opportunities and partnerships, and provided insightful analysis and recommendations.

I managed a team of marketing professionals, and helped create and shape all marketing and communications content including brochures, e-blasts, social media, online ads, press releases and website copy. Furthermore, I recruited industry media and market affiliates, and managed a new media partnership program that became a new source of revenue for the company. Additionally, I helped establish marketing strategies based on reporting analytics, market trends and individual conference intricacies.

I developed and managed the digital outreach campaign to market the company’s subscription service, e-newsletters and blogs. Additionally, I developed and optimized many of the company e-newsletters and blogs to increase visibility via search engine marketing.

I researched and managed a portfolio of 1,500 commercial properties in Orange County & Las Vegas. I acquired and compiled first hand data via brokers, appraisers, property owners and other relevant players. Additionally, I created comparable reports that explained real estate values and analyzed income statements, rent rolls and capitalization rates. Furthermore, I produced market reports that explained the state-of-the-market for each quarter.