Hayley Duncan: Customer Success Manager, Client Services in Huntington Beach, CA

• Owning day-to-day customer success management and client implementation of platform. • Building productive ongoing relationships with direct advertiser marketing teams, advertising agencies, and agency trading desks. • Consulting with customers on digital marketing and data-driven targeting best practices. • An expert in targeting data, predictive modeling, and execution strategies for display, video, mobile, and digital media campaigns. • Creating internal account plans that are based on customer strategy, executional goals, and KPI-driven targets. • Analyzing campaign performance reports to determine campaign success, identify execution problems, and suggest opportunities for optimization. • Identifying new business opportunities and up-sell/cross-sell opportunities.

• Managing digital and print recruitment media, marketing, and advertising for Global Fortune 500 companies. • Providing media planning, contract negotiations and global employer branding strategy. • Diversifying and growing client business by strategically upselling and ensuring client retention. • Work closely with clients on an ongoing basis to discuss goals, identify opportunities and recommend media buys and services. • Experienced knowledge with various industry technologies (i.e., applicant tracking systems, job distribution services, CRMs, Google Analytics, Tableau, and SmashFly. • Advanced proficiency and experience in Microsoft Office (i.e., Word, Excel, PowerPoint, etc.) • Train and host weekly, bi-weekly and monthly calls on products, tools, and services for clients. • Use metrics and analytics to improve effectiveness of each client's recruitment initiative YoY. • Prepare and deliver pitches to the client based off research, annual recommendations, and new implementations.

• Managed accounts for five West Coast sales representative acting as main point of contact for both agencies and clients. • Project manager live digital advertising campaigns on a daily basis including daily communication with the internal optimization teams while watching client KPI's and comparisons to industry benchmarks. • Led creative approval process between the client, creative agencies, or rich media vendors. • Owned client onboarding, implementation, strategy transparency, weekly data analysis, campaign performance, optimizations, and continued partnerships conversations. • Oversaw 2MM+ in quarterly media spend, handling client budgets campaigns ranging from $10k/week to 500k.

• First Sales Planner hired at HQ, tasked to create and install new processes for the Sales Planning team. • Built and installed Rate Cards, Case Studies and client FAQ documents for Sales Planning team adoption. • Worked internally with Account Executives, Engineering and Ad Ops to create an organized communication structure and workflow for incoming client RFI/RFP's in order to maximize client relationship success. • Formulated and returned strategic proposals tailored to each client ask, offering programmatic display, mobile, video, and/or FBX media solutions ensuring honest recommendations for client retention and increase revenue.

• Developed media strategy and proposal recommendations for Fortune 500 clients. • Optimized live digital advertising campaigns including daily communication with ad networks, publishers, and creative partners while monitoring daily campaign performance comparisons to industry benchmarks and clients desired goals and KPI's. • Responsible for monthly, quarterly, and annual dashboards containing performance updates, campaign success and budget increase recommendations for optimal client retention and revenue growth.

• Prospected, cold called and advised individual business owners on their branding strategy by selling Patch digital ad products to increase brand awareness and form strategic marketing success. • Created personalized advertising proposals tailored to the needs of individual businesses. • Developed and maintained relationships with 100+ small business owners within multiple fields.