Hayley Gemmell: Associate Buyer, Accessories in King of Prussia, PA
Hayley Gemmell
Associate Buyer, Accessories
King of Prussia | United States
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Summary
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Activity
Projects
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Work experience
Free People
Associate Buyer, Accessories | 10/2020 - Current
Free People
Assistant Buyer, Accessories | 04/2022 - Current
October 2020 - April 2022
Buy three growing categories to double their historical comp and volume in a
volatile market, managing over 300 sku's weekly
Work with merchandising teams to boost sales through strategic product
positioning on the website, email campaigns, special shoots, and social
channels
Work with the Senior Buyer to develop an assortment that meet customer
needs in regards of silhouettes, colors, materials, and price points
Work with the social team to boost sales through creating TikTok content for my categories
Develop and execute private label packaging across multiple volume-driving
styles, and curate a cohesive in-store presentation
Missio Hair
Digital Marketing Intern | 06/2019 - 10/2020
Strategically plan and launch daily email campaigns on CRM integrated
platforms
Increase social media engagement and curates' online community
Rekon Intelligence
Project Marketing Intern | 06/2018 - 08/2018
Analyzed event logistics and attendee demographic for regional experiential
marketing events
Designed and created Marketing Guide to maintain consistency in brand
identity
Created fundraising procedures guide tailored to different organization
preferences
Education history
Universidad de Malaga
University of North Carolina
Bachelor of Science
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