Heather Hofrichter: Senior Buyer - Retail Full Price, Off Price, and E-Commerce in Costa Mesa, CA
Heather Hofrichter
Senior Buyer - Retail Full Price, Off Price, and E-Commerce
Costa Mesa | United States
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Summary
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Work experience
Joe's Jeans
Senior Buyer - Retail Full Price, Off Price, and E-Commerce | 10/2017 - Current
• Manage all aspects of the Retail and Ecommerce merchandise buying.
• Work closely with the planner to ensure buys are in line with our OTB.
• Report on best sellers on a weekly basis, as well as seek out inventory fulfillment and site merchandising opportunities.
• Execute markdowns, and transfers for all channels; Ecommerce and Retail.
• Work closely with Allocations, Ecommerce teams, and the warehouse, to ensure inventory is well managed, transfers are well executed, and inventory is displayed correctly on the site.
• Review the site on a weekly basis to ensure products are active and merchandised appropriately.
• Assist in planning and executing online promotions.
• Work closely and place orders with our licensee and consignment vendors, which include loungewear, belts, kid’s, and suiting.
• Advanced use of Tableau and One Stop
True Religion Brand Jeans
E-Commerce Planner | 07/2017 - 10/2017
• Manage all aspects of web analytics related to Ecommerce and communicate relevant information to team members.
• Manage and maintain a Paid Search OTB.
• Build, manage, and maintain an Ecommerce inventory and sales forecast OTB, as it relates to the plan set by the company.
• Report on best sellers on a weekly basis, as well as seek out inventory fulfillment and site merchandising opportunities.
• Responsible for KPI reporting on a weekly basis, i.e. demand revenue, site traffic, conversion, orders, AOV, units, UPT, shipped revenue, returns, GM %, and GM $.
• Forecast margin % and margin $ to determine promotions and markdown strategies.
• Advanced use of Google Analytics
The La Jolla Group
E-Commerce Planner | 04/2016 - 07/2017
• Direct report to the Vice President of E-Commerce.
• Active manager to the Ecommerce Buyer.
• Manage all planning aspects for the 5 brands beneath the La Jolla Group umbrella; O’Neill, Metal Mulisha, FMF Racing, Spiritual Gangster, and Roark Revival.
• Drive the merchandise planning, buying, inventory management, and revenue planning for all E-Commerce channels.
• Build, report, and maintain the OTB’s for each brand by division.
• Manage the buying process, on the style/color/size level, while aligning with the OTB’s revenue and inventory requirements.
• Choose product to feature on respective brands landing pages based upon product insight, sales inventory, and analytics.
• Work closely with each brand’s sales and M&D team to build on-trend assortments focused on each brand’s demographic demand(s).
• Conduct regular remerchandising to support onsite marketing content, email marketing, and social media initiatives.
• Develop and execute website merchandising strategies using sales reporting, inventory data, site analytics, and individual brand management guidance to increase conversion rate and attain financial targets.
• Participate in weekly, monthly, quarterly and annual forecasting exercises.
• Platform: Magento
AG Jeans
Ecommerce Buyer | 04/2013 - 04/2016
• Manage all category buys within the men and women’s divisions for agjeans.com, with direct report to E-Commerce Director and Brand Manager.
• Work closely with planning, to deliver against OTB and financial expectations.
• Partner with creative, marketing, and production teams to ensure execution of cohesive product vision.
• Develop seasonal assortments and key category concepts.
• Maintaining a healthy relationship with design, to see that all customers’ needs are met and product is on trend.
• Collaborate with coordinator in regard to website merchandising, and visual display.
• Identify growth opportunities and establish long-term strategies to meet monthly/yearly goals.
• Manage markdowns and promotions, as well as analyzing results.
• Present monthly/yearly business recaps to the executive team.
• Successfully single-handedly implemented omni-channel shipping capabilities, while maintaining a strong working relationship with the warehouse teams and customer service.
• Advanced use of the One Stop platform and assisted in the transition to Demandware.
7 For All Mankind
E-Commerce and Off Price Associate Buyer | 08/2011 - 04/2013
• Assist the Divisional Merchandising Manager with all aspects of product assortment in order to meet financial and strategic plans using all channels of distribution, for 7FAM Outlets and Ecommerce.
• Work closely with Visual, Store Operations and Marketing, to ensure the product specifications and information is obtained.
• Act as liaison between vendor and packaging/design/editorial teams for product and packaging specifications and timing.
• Track and manage samples including ticketing initial, production, and photography.
• Work with the creative team on signage and in-store collateral, provide with product information (facts and pricing).
• Identify markdown and promotion opportunities online and in outlet stores.
• Create seasonal assortments and key stories.
• Work closely with design and production to build a “made-for-outlet” denim line, as margin builders.
7 For All Mankind
Retail Full Price, Off Price, and E-Commerce Allocation Analyst | 03/2010 - 08/2011
• Work hand in hand with the planners, buyer, and visuals to make sure each of our retail stores receive the correct assortment.
• Analyze our business based on sell thru %, customer profile, weeks of supply, top sellers, and climate.
• Allocate each month’s floor set, replenish our basic denim each week, track inventory in DC, enter orders for the buyer, and create size breaks.
• Maintain pricing, and markdowns.
• Advanced use of One Stop platform.
Quiksilver
Retail Merchandise Allocator | 06/2008 - 02/2010
• Maintained inventory levels in all DC and Quiksilver retail and outlet stores within the United States.
• Managed over 78 stores’ inventory levels, forecasted sales, managed buy breaks, updated WOS reports weekly, reviewed and worked from the OTB reports.
Guess Jeans
Young Contemporary Specialist - Retail Sales Associate | 10/2007 - 06/2008
• Designed the Y.C. bulletin board and Y.C. binder
• Developed and trained other associates’ knowledge and selling skills
• Analyzed each department’s volume and planned Y.C. sales goals
• Nominated Performer of the Month for April 2008
Maurices
Assistant Store Manager | 03/2003 - 09/2007
• Planned store’s sales goals monthly, weekly, and daily
• Delegated duties, and assignments to associates
• Motivated/encouraged through communication, and leading by example
Education history
Chemeketa Community College
Associate's Degree | 2005 - 2007
Fashion Institute Of Design and Merchandising
PD Merchandise Markerting | 2007 - 2008
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